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Re: Does the level of engagement a link receives eaffect it's SEO value?

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Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 5:48 AM
How is the algorithm going to know which links were clicked, the level of engagement, whether the click are real or come from bots?  It doesn't track that.  (Or maybe I need more coffee and I'm misunderstanding the question? :-)  )  Search doesn't rely on Analytics.  It's separate from Analytics. 

Suzanne

On Thursday, February 27, 2014 8:38:21 AM UTC-5, Ryan Hawkes wrote:
I've read the FAQs and searched the help center. 
My URL is: www.disney.co.uk

We all know that there are many different factors that determine how valuable a link is, but looking specifically at the authority a link passes, does the amount of engagement that link has received increase it's importance, and therefore pass more authority as a more influential vote of confidence?

Obviously the amount of engagement that a link receives is hugely beneficial in terms of the traffic that it refers to your site, but the question I'm really asking is whether the Google algorithm takes clicks that link has received into consideration when passing authority to the site that it links to?
In my opinion it definitely should, but I appreciate that it may not be technically possible. 

So if you have a link from a low authority site that is getting lots of engagement, versus a link from a site with high authority and relevancy, but the link itself is not really really being clicked on, would the high level of engagement on the low authority link increase its value from an SEO perspective?

I hope my convoluted explanation makes sense!

Thanks,
Ryan
(unknown) 2/27/14 5:38 AM <This message has been deleted.>
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 5:49 AM
Are you really from Disney.co.uk or just adding in a URL for the fun of it?  

Suzanne
Re: Does the level of engagement a link receives eaffect it's SEO value? Ben Griffiths 2/27/14 5:49 AM
Big fan, love Aladdin.
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 6:10 AM
Annnnnd they're gone...

Suzanne
Re: Does the level of engagement a link receives eaffect it's SEO value? Ben Griffiths 2/27/14 6:19 AM
Obviously got enough engagement on the link.
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 6:24 AM
Because you know Disney's just hurtin' for links... :-D

Suzanne
Re: Does the level of engagement a link receives eaffect it's SEO value? Ryan Hawkes 2/27/14 6:28 AM
Yep I do work at Disney, deleted the post it because it's obviously a bit of a dumb question when you put it like that, there's obviously no way for the spider to see clicks. Even so, the slightly sarcastic tone wasn't the sort of response I'd expect on a forum like this, keep it friendly guys! I'm sure there are people posting dumb questions all the time. 

And Ben, my Aladdin pic, I gotta stay on brand! Plus I have a few Google accounts so the pic helps me remember it's the one on my work email address.
Re: Does the level of engagement a link receives eaffect it's SEO value? Ben Griffiths 2/27/14 6:32 AM
Not really a dumb question, just using a URL that suggests you're not taking the forum seriously to begin with and then deleting the OP - and I didn't see an Aladdin pic, I just like the film, so that's a coincidence ;)

Re: Does the level of engagement a link receives eaffect it's SEO value? OwnerEditor 2/27/14 7:13 AM
More of an Aristocats fan myself.
Re: Does the level of engagement a link receives eaffect it's SEO value? Ryan Hawkes 2/27/14 7:15 AM
I didn't realise that URL would suggest I wasn't taking the forum seriously, do people think that we don't have a digital marketing department at Disney? We don't get any special treatment or insight from Google, this is still one of the best places to get industry opinion & expertise. I won't be making any off hand reference to any site I'm working on in future if I post again if that means not getting taken seriously.
I appreciate it must have looked dodgy removing the post so quickly, but you guys made it clear I was just opening myself up for abuse, and made me realise it was a pretty obvious answer that didn't need to be opened up for discussion.
Re: Does the level of engagement a link receives eaffect it's SEO value? KORPG Kevin 2/27/14 7:20 AM
Ryan,

While the answer from an SEO stance may be easily answered as, "No" the more detailed answer would be that if a link is getting more engagement as viewed from an analytics front, then that "engaged" link site might be a place someone would want to perhaps focus on vis-a-vis looking for more visitor engagement post link click.

Hope that helps and doesn't muddy the water further.
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 7:21 AM
What sarcastic tone?  From me?  No sarcasm there.  I even used a smiley face. :-)

Suzanne

On Thursday, February 27, 2014 9:28:06 AM UTC-5, Ryan Hawkes wrote:
Yep I do work at Disney, deleted the post it because it's obviously a bit of a dumb question when you put it like that, there's obviously no way for the spider to see clicks. Even so, the slightly sarcastic tone wasn't the sort of response I'd expect on a forum like this, keep it friendly guys! I'm sure there are people posting dumb questions all the time. 

And Ben, my Aladdin pic, I gotta stay on brand! Plus I have a few Google accounts so the pic helps me remember it's the one on my work email address.
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 7:23 AM
We're volunteers here.  When you delete your main post, the thread ends up being useless and we put in time for nothing.  Others might have the same question as you.  You asked a legitimate question.

Suzanne
Re: Does the level of engagement a link receives eaffect it's SEO value? KORPG Kevin 2/27/14 7:24 AM
I'd not take any offense from it Ryan.
Consider it a bit of a badge of honor a lot of regulars here were just a bit shocked that someone from such a well-known corporation would post here.

I think sometimes we get the impression that (as this forum is typically only frequented by amateurs and mon-and-pop SEOs) most tier 1 and 2 SEOs might not visit.
So take it as a complement that, given you're employed by Disney as an SEO, we tend to think anyone coming here must be pretending to be employed as such.

Hope we don't scare you off with such a small misunderstanding.
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 7:27 AM
Ryan, take a breath or two. You're really reading things into the questions that aren't there.  (The hurtin' for links comment was just me and Ben having a bit of fun because the thread was up for grabs once you deleted your main post.  If you're that offended, I apologize -- but it was really a light-hearted joke in that Disney makes a lot of money.  That's all. :-) )

Asking if you're really from Disney is a legitimate question. We get all kinds of people here trying to pull one over on us.  Or people who don't want to post their URL.

Suzanne



On Thursday, February 27, 2014 10:15:05 AM UTC-5, Ryan Hawkes wrote:
I didn't realise that URL would suggest I wasn't taking the forum seriously, do people think that we don't have a digital marketing department at Disney? We don't get any special treatment or insight from Google, this is still one of the best places to get industry opinion & expertise. I won't be making any off hand reference to any site I'm working on in future if I post again if that means not getting taken seriously.
I appreciate it must have looked dodgy removing the post so quickly, but you guys made it clear I was just opening myself up for abuse, and made me realise it was a pretty obvious answer that didn't need to be opened up for discussion.
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 7:31 AM
And my first response to you was a legitimate response, I might add.  If you read sarcasm in it, I really can't help that. It was a question back to you help you think on the problem -- and for myself, too.  I sat there and thought, "Well, how *would* the algorithm know."

Suzanne
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 7:33 AM
And a bit more about asking if you're really from Disney:  we also get people here who try to sabotage other sites by claiming that they're from that site. It would be easy for somebody to say they're from Disney and start all kinds of trouble.

Suzanne
Re: Does the level of engagement a link receives eaffect it's SEO value? KORPG Kevin 2/27/14 7:35 AM
I should add to my previous comment that I don't want to give the impression this forum isn't for professionals.
On the contrary, we're glad to see questions from all walks of the SEO scale.
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 7:46 AM
I'm trying to remember a few of the more recent ones.  Mozilla?  Ah, my brain's not working...

Suzanne


On Thursday, February 27, 2014 10:35:44 AM UTC-5, KORPG Kevin wrote:
I should add to my previous comment that I don't want to give the impression this forum isn't for professionals.
On the contrary, we're glad to see questions from all walks of the SEO scale.
Re: Does the level of engagement a link receives eaffect it's SEO value? Ben Griffiths 2/27/14 7:49 AM
NerdFrat
Re: Does the level of engagement a link receives eaffect it's SEO value? Ashley 2/27/14 8:01 AM
Don't even mention that word, Ben. ;)


Re: Does the level of engagement a link receives eaffect it's SEO value? Ryan Hawkes 2/27/14 8:06 AM
Fair enough, apologies all round for taking your comments the wrong way and getting on the defensive! 
I've not really visited these forums very much before and my cynical head says that all people in forums and comment sections are sarcastic and superior - probably testament to too much time wasted reading through the hostile comments sections you see at places like ign.com!

Anyway, it's great to see this is such an active and knowledgeable community, I do sometimes miss my agency days bouncing questions and ideas off of fellow SEOs, it can feel a little isolated working client side in an office where half the people don't even know what SEO stands for!


Re: Does the level of engagement a link receives eaffect it's SEO value? OwnerEditor 2/27/14 8:12 AM
Did I get back in time for the group hug? :)

Ben isn't included though. Naughty step for him. >:(
Re: Does the level of engagement a link receives eaffect it's SEO value? Ben Griffiths 2/27/14 8:13 AM
999 times out 1,000, when someone says their site is Disney they are just putting the first thing that came into their heads because they don't want to type their own in. Maybe more than 999. It's why example.com is such a great thing :)

Links that have good 'engagement' (technically usage - marketeers be damned) will likely have good metrics that correlate with ranking, like sharing, commenting, tweeting etc etc. But if the question was "does google measure referral traffic stats and use them in the ranking algorithm", the answer is not something they're sharing.
Re: Does the level of engagement a link receives eaffect it's SEO value? Ryan Hawkes 2/27/14 8:23 AM
It was basically a question that came from someone who works in social here, they said that they didn't get why Google don't put more of an emphasis on actual clicks a link gets when they judge it's value.
 My answer to her was pretty much what you say here Ben:

On Thursday, February 27, 2014 4:13:34 PM UTC, Ben Griffiths wrote:
Links that have good 'engagement' (technically usage - marketeers be damned) will likely have good metrics that correlate with ranking, like sharing, commenting, tweeting etc etc. But if the question was "does google measure referral traffic stats and use them in the ranking algorithm", the answer is not something they're sharing.

I had kind of assumed that it wouldn't even be possible from a technical point of view for them to take clicks into account, as at the end of the day a link is only judged by the factors that a spider can see, but I thought I'd raise it here anyway in case anyone had any interesting thoughts. 

Re: Does the level of engagement a link receives eaffect it's SEO value? Steven Lockey 2/27/14 8:32 AM
I think 'not directly' is the best answer :)

No, they don't track when links are clicked, its impossible as they don't monitor every server in the world, they would need pretty much direct access to every web-server.

However, if a link is getting lots of clicks, its likely relevant, on a popular page, on a decent website, which makes it a very valuable link. Basically Google tries to value links like a user would, so if a link is valuable to the user, Google is more likely to credit it more highly than a less favourable link. 
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 10:23 AM
Group hug!  Yay!

With this group of TCs, RSs, and regular contributors, our main goal is to help -- but we're a no BS, no sugar-coating kind of group.  If you look at this forum as a group of people discussing Google SEO/ranking/whatever issues over a cup of coffee or a bottle of beer, you'll read the tone correctly.  Some joking, some seriousness but always wanting to help legitimate site owners -- and always wanting to get rid of web spam.  Fighting spam makes us cynical, too. :-)

Just a friendly FYI: discussion-type threads are usually moved into the Chit Chat section.  The sub-forums are usually reserved for sites with specific problems. :-)

Suzanne
Re: Does the level of engagement a link receives eaffect it's SEO value? Suzanneh 2/27/14 10:25 AM
>>it can feel a little isolated working client side in an office where half the people don't even know what SEO stands for!

This is why I stuck around this particular forum (except I work from home).  :-)  

Suzanne
Re: Does the level of engagement a link receives eaffect it's SEO value? OwnerEditor 2/27/14 10:38 AM
"If you look at this forum as a group of people discussing Google SEO/ranking/whatever issues over a cup of coffee or a bottle of beer, you'll read the tone correctly."

I like that very much. An excellent description.

(Cappuccino, one sugar, please.)
Re: Does the level of engagement a link receives eaffect it's SEO value? Steven Lockey 2/28/14 1:30 AM
Sometimes, a lot more than one bottle ;)

Also please remember, that quite often people are answering here between two jobs at work or similar, so may just be trying to give you an answer as quick as possible, generally we don't fancy responces up or make them look professional, thats what you go hire someone for :)
Re: Does the level of engagement a link receives eaffect it's SEO value? cristina 2/28/14 4:40 AM
This is an interesting question, and it had lots of good replies.
We can see only the indirect ways of measuring engagement, and look at it in terms of probabilities. For example a link likely to be clicked often long-term would be well positioned in a page, maybe above-fold, and with a small number of other links near it. That in itself would pass to the link good pagerank relative to the page where the link is.
Probably it is not easy to compare a highly visible link in a page with not very high pagerank to a link at the bottom of a page in a bunch of other links in a page with higher pagerank, it would be like comparing apples with oranges, but the important thing is for the link to be well deserved and in context.

Re: Does the level of engagement a link receives eaffect it's SEO value? Barry Schwartz 2/28/14 5:05 AM
Personally, I find it an interesting question to ask.  Yes, the answer is no.  But I am sure there is a correlation. 

It is kind of similar to looking at click data for ranking search results like some of the early search engines did (easy to spam).  But obviously, this is off the search results page.
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