Categories: Crawling, indexing & ranking :

Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used?

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Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ant Powell 1/16/14 2:37 AM
I've read the FAQs and searched the help center. 

Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? ets 1/16/14 4:19 AM
Hello Ant,

1. Backlinks look fairly OK. I didn't see any spammy links at a glance.

2. Site is indexed OK - about 417 results on google.co.uk: http://goo.gl/AgH8WZ

However, the indexing is not very good. You've probably got far too many pages indexed.  So you've got tag, archive, category pages indexed, such as this, which will be giving you confusing amounts of duplicate content:

I would noindex archive, tag, categories and focus on getting the products indexed and ranking well.

Some advice on how to do that here from our Wordpress guru Webado: https://sites.google.com/site/onlyvalidation/page/robots-txt-for-a-wordpress-site

3. One of the biggest problems may be that you're posting your content elsewhere? So for example this page:

is undermined by this: http://goo.gl/UU3Bym

Okay, your retailers are going to copy your descriptions - and there's nothing you can do about that - but you mustn't copy them onto sites like this:

That will stop your own pages from ranking well. Put your own content on your own site ONLY. If you want to post on linkedin, facebook, etc rewrite the content significantly; don't cut and paste.


3. Some of your page titles are poor and your descriptions are missing:
<title>naughty step Archives |</title>

On the page I listed above, the title is: <title>Mama Joy, Boot, Mid Denim |</title>

and there is no META description.

You need good META descriptions on all your pages and good descriptive titles - the <TITLE> is one of the most important elements of the page and should contain your important keywords, without repetition or keyword stuffing.


4. The home page needs more descriptive content. if you switch off Javascript and images, there is very little there for Google to see or index. So add some good descriptive text with your keywords in there, again, in a non-stuffed way. Describe your company, products, and brand in a paragraph or two as though you were speaking conversationally to a person in the Post Office who asked you what you do. Again, the home page has no META description. 

Those are a few quick things I found wrong. There are probably lots of other things you could improve as well. Hopefully other people will take a look shortly and give you some more ideas.

Good luck!
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ant Powell 1/16/14 4:55 AM
Hi ets,

Thanks for this very helpful and will look at what you say and try and clean up.

Much appreciated,

Anthony


Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? JohnMu 1/16/14 5:01 AM
Hi Anthony

It looks like your SEO (or previous SEO) may have tried to promote your site in a way that's in violation of our Webmaster Guidelines. Specifically, I see a lot of unnatural links in low-quality articles as well as blog comments left by someone called "Maternity Jeans." Stopping these practices, cleaning up unnatural links like these, and using the disavow links tool in cases where you can't clean them up, would be a good step in the right direction. Over time (and this process can take months), as our algorithms recrawl the affected URLs, reprocess the links found on the web, and update their data, they'll be able to take the new state into account. 


Cheers
John
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? ets 1/16/14 5:35 AM
Whoops, I was completely wrong about the backlinks! Not many are visible on ahrefs.com. Thank goodness JohnMu is on the case :)
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ant Powell 1/16/14 6:40 AM
Thanks Jon and ets. I am trying to find all the back links. I have downloaded from webmaster tools.

When looking at some of these for example http://backpacking.ascebish.info/Product/223 I cannot find a link?

Kind Regards,

Anthony
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ant Powell 1/16/14 6:41 AM
Sorry John not Jon!
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? ets 1/16/14 7:07 AM
When looking at some of these for example http://backpacking.ascebish.info/Product/223 I cannot find a link?

There's no link from that page to your site anymore: the source of the page is clean. Webmaster Tools is a historic snapshot of data and that page has (presumably) changed since it had a link to your site. 
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ant Powell 1/16/14 11:53 AM
Thanks ets.

One more question if I may. We had the mamajeanius.com 404 with mamajeanius.co.uk (or at least our old SEO company did).

Do I need to clean up the .com links as this had a penalty on it ie is the penalty likely to be passed over to the .co.uk site?

We are not using an SEO company now so will be grwoing the links organically.

Thanks so much

Anthony
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ashley 1/16/14 12:29 PM
If you have bad links on one domain, a 301 redirect would then push those bad links to the new site. 
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ant Powell 1/17/14 2:43 AM
HI Ashley,

Thanks. This is what I thought. On with the task of cleaning them up. Of 5 mails sent yesterday 2 responded and removed links which is a good start.

Kind Regards,

Anthony
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Richard Hearne 1/17/14 7:30 AM
It's great that you're mentioning that this can take time John, but perhaps it would be more prudent to say "this can take months or even years"?
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ashley 1/17/14 8:22 AM
He does say that it can take months, Richard - I think with a proper clean up that seems more accurate than years (plural).
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? Ant Powell 1/21/14 3:45 AM
Thanks guys.. clean up under way.
Re: Hi, Why is our site www.mamajeanius.co.uk ommitted when search term "maternity jeans" is used? ets 1/21/14 10:42 AM
When it comes to cleaning up bad links, we've had some great advice posted on the forum over the last few months. It's also very obvious that while most people work really hard on the problem, they often put the effort in the wrong place - chasing the wrong links for example. Since there's already abundant good advice on what works best, you might find it helpful to check out:

A general method of cleaning bad links - from Sasch

Top tips for cleaning links from StevieD

Use disavow in parallel with approaching websites - advice from JohnMu:
"While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into resolving the issue at its roots (on those external sites), it can also be a good practice to at least have those sites listed in your disavow file in the meantime (use them in parallel, don't get bogged down with contact requests before adding them)."

Use the domain operator when you disavow - advice from Matt Cutts:
"One common issue we see with disavow requests is people going through with a fine-toothed comb when they really need to do something more like a machete on the bad backlinks. For example, often it would help to use the “domain:” operator to disavow all bad backlinks from an entire domain rather than trying to use a scalpel to pick out the individual bad links. That’s one reason why we sometimes see it take a while to clean up those old, not-very-good links."

How to tell good links from bad ones - a whole thread by StevieD

Is it sufficient to use Webmaster Tools - or do you need to use third-party tools such as Majestic and ahrefs? (WMT is usually sufficient)

Note that while much of this was written to help people with "manual action" link penalties, it will also help to tackle Penguin-type algorithmic "demotion" caused by bad backlinks.