Categories: Crawling, indexing & ranking :

How important role hosting server IP address plays in ranking of a website now?

Showing 1-10 of 10 messages
How important role hosting server IP address plays in ranking of a website now? Ronnie Taylor 10/1/13 12:05 AM
I've read the FAQs and searched the help center. 
My URL is: 

How important role hosting server IP address plays in ranking of a website now?

Scenario 1:
Hosting server IP address: USA
Content: USA based
Market of activity: USA

Scenario 2:
Hosting server IP address: USA
Content: USA based
Market of activity: USA

Scenario 3:
Hosting server IP address: NON US
Content: USA based
Market of activity: USA

Scenario 4:
Hosting server IP address: NON US
Content: Non US
Market of activity: Non US 
Re: How important role hosting server IP address plays in ranking of a website now? ets 10/1/13 12:14 AM
Server location is much less important than server speed. 

If you can serve the East Coast US (for example) with a fast UK server, it might be faster than a server on the West Coast of the USA. Server speed is really what matters and that's not always governed by simple geographical location. It's worth playing around with things like Webpagetest.org, testing the response speed from different locations around the world to see what effect that has. If you're using a decent CDN to serve all static content (images, CSS, JS etc), and pulling in plugins from servers run by Google, Facebook, or whoever, very little stuff may actually be coming off your main server (perhaps only one file) - so the contribution your main server makes to the overall page load time can be surprisingly minimal. Hence, it would be wrong to "judge" (i.e. rank) a website on the basis of where the main server is located rather than how the entire site serves up its content, how quickly it does so, and how good that content is.
Re: How important role hosting server IP address plays in ranking of a website now? black belt 10/1/13 12:35 AM
1. ets answered the location issue well. In general, servers near the target market would likely bring the best performance. I'll only add that legal issues may be something to consider as well, having nothing to do with rank/performance.

2. IP address alone has virtually no bearing except as other factors may affect accessibility, e.g. being blackholed. If IP address was an issue, everyone would be hosting in, e.g. Blah blah provider in San Jose.

Re: How important role hosting server IP address plays in ranking of a website now? Sam 10/1/13 12:38 AM
ets,
Suppose I am targeting USA market & hosted my site in UK server(IP address is UK). Is it a proven fact that every time an US user opens my site, will get a little bit more time to see my site? Why server gets more time for other countries?
Re: How important role hosting server IP address plays in ranking of a website now? black belt 10/1/13 12:43 AM
On Tuesday, October 1, 2013 3:38:00 AM UTC-4, Sam Palmisan wrote:
Suppose I am targeting USA market & hosted my site in UK server(IP address is UK). Is it a proven fact that every time an US user opens my site, will get a little bit more time to see my site? Why server gets more time for other countries?

Think about it. How does the data get from point A to point B? If the server is in the UK then the data has to travel across the Atlantic Ocean (quickly) to get to the US location. Until we can bridge the gaps in the universe, physics will present the same challenges. 
Re: How important role hosting server IP address plays in ranking of a website now? Steven Lockey 10/1/13 2:58 AM
Woohoo, Quantum tunnelling baby! (Well either that or Quantum Entanglement!) :)
Re: How important role hosting server IP address plays in ranking of a website now? black belt 10/1/13 4:18 AM
LOL... Scotty, I need that page load under 2 seconds... under.. 2.... seconds... 
Re: How important role hosting server IP address plays in ranking of a website now? boltsabre 10/1/13 5:22 AM
I'll just wage in here and say that if you have a good host (dedicated DB and mail servers, servers that are not overloaded, etc) AND you page attention to reducing page load time (using sprites, minificaction, image optimisation, reducing http requests, etc etc etc), you should be able to have your server anywhere in the world and have it serve your webpages quickly to anyone, anywhere (if they have a good internet connection).

So... if you have a website with a .com TLD, with content targeting the USA/Canada market, but you have your server in the UK, that's fine... just do a bit of page load time reduction stuff. My website is about Australia, server based in Australia, but has an international audience, it loads lightning fast world wide!
Re: How important role hosting server IP address plays in ranking of a website now? JohnMu 10/3/13 10:04 AM
From a usability point of view, having a really fast site is awesome -- and like others mentioned, sometimes local hosting (or local CDNs) can help there.

For search, specifically for geotargeting, the server's location plays a very small role, in many cases it's irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we'll mainly use the geotargeting from there, regardless of where your server is located. You definitely don't need to host your website in any specific geographic location -- use what works best for you, and give us that information via a ccTLD or Webmaster Tools.


Cheers
John
Re: How important role hosting server IP address plays in ranking of a website now? AmstelOnline 10/8/13 8:59 AM
I want to set up a multilingual website with English, Dutch, German, French, Spanish and Portugese in subdomains with a gTLD (.com) and target all these languages, not specific locations. E.g. we want to target not only german speaking people in Germany but also german speaking people in Austria and so on.  I`ve read that in this case I won`t have to specify a specific region for every subdomain with Webmaster tools. Can I host all the language versions of this website on one server in the Netherlands. Or is it SEO wise better to host each language in the country where most people live who speak this language?

Your help would be appreciated. Greets, Sander