Categories: Internationalization :

Geo - Targeting in Webmaster Tools

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Geo - Targeting in Webmaster Tools robhough 8/21/12 9:08 AM
Hey guys,

I was hoping somebody might be able to help me?
If I create a French sub directory of a website example "brandname.eu/fr" and submit this in webmaster tools to target France will the French version of the website appear in the search results?
What other factors are necessary for this to work?

Note: The website ideally will not be hosted in France.
Cheers
Rob

Re: Geo - Targeting in Webmaster Tools biggig 8/22/12 9:21 AM
I Guess in one of interviews Matt mentioned that Hosting a website will not have any effect on localization of the website, but i presume, having website in french should help in local search.its open ended discussion, if you find anything through experimentation please do share with us. 

Re: Geo - Targeting in Webmaster Tools robhough 8/22/12 12:16 PM
Thanks for your reply. Do you know where I can find this Matt Cutts Interview? Yes I will let you know how I get on.
Cheers Rob
Re: Geo - Targeting in Webmaster Tools webado 8/25/12 3:02 PM
Only generic TLD domains (and subdomains or subfolders on them)  can be explicitly geo-targeted in Webmaster Tools.

Otherwise the ccTLD establishes the country that's geo-targeted. So your domain is already targeted to Europe.

The language references on your pages will determine to which linguistic group pages are appropriate, when the visitor has a language preference in search, etc. At least that's what I think.

I believe that when the content is in French it is equally relevant to searchers from France, Belgium, Switzerland, Luxembourg, Monaco with French as main language in their search preferences and/or their browser.

Any geo information supposed to mean /fr/ is targeted to France will need to be enforced through content - i.e. addresses in France for instance

Where the site is hosted doesn't matter.


Re: Geo - Targeting in Webmaster Tools robhough 8/27/12 2:06 AM
Excellent, this is what I needed to confirm.

Thank you

Rob
Re: Geo - Targeting in Webmaster Tools JohnMu 8/27/12 3:40 AM
One small thing to add here is that we treat .eu as being a generic top level domain, so you're free to geotarget that as you see fit. 

Cheers
John
Re: Geo - Targeting in Webmaster Tools robhough 8/27/12 3:59 AM
Hi John,

Thanks for your input. The next big question is should I use sub domains instead of sub directorys for the 27 different eu countries we will be targeting. I hear sub domains are better for SEO purposes? 

Cheers

Rob
Re: Geo - Targeting in Webmaster Tools biggig 8/27/12 4:10 AM
I have heard the same thing about subdomains, some suggest that subdomain are treated as differnt domains, i found this suggestion while trying to evade the New domain Sandbox.


Re: Geo - Targeting in Webmaster Tools JohnMu 8/27/12 4:26 AM
We generally treat subdomains the same as subdirectories in that regard, both can use geotargeting. Sometimes one or the other is easier with your CMS or hosting, so I'd make that decision based on whatever works best for you :)

Cheers
John
Re: Geo - Targeting in Webmaster Tools Gtisupplies 8/28/12 1:58 AM
Hi,

We are currently setting up subdirectories. Is it importanrt to stick to /fr or /es? Or can we use /french, /spanish or even /francais, /espanol?


Regards, Bastien
Re: Geo - Targeting in Webmaster Tools webado 8/28/12 4:27 AM
Call them whatever you want, but the 2-letter code  is a recognizable standard.

It's also easier to implement through server-side scripting so you'd use the same 2-character code in the language meta tag, the lang attribute, the hreflang attribute, etc.