Categories: Crawling, indexing & ranking :

Can Google mix you/your url up with a "competitors" or overseas site ?

Showing 1-7 of 7 messages
Can Google mix you/your url up with a "competitors" or overseas site ? WhyohwhyG 6/3/12 2:49 AM
So we've been trying to figure out our recent dropkick to the head by google.

The main competitors site here in Australia is obviously buying links and the content of there site and age is nothing compared to ours.

The main difference between our site and thiers in URL terms in 4 letters....although it they sell the same product essentially.

It seems we should be there and they should be down in the dumps. There is also another site that is somewhat relevent to ours, yet has basically no backlinks, 0 PR, nothing to suggest they shoud be in number 2 under wiki for a VERY highly competitive KW, yet the US version of that site ranks well ..........

Basically, has anyone else had the feeling that google can possible mix up your site with anothers, possibly even a competitors site?

They are doing everything wrong, yet you are doing everything right, to your ability.....yet they are above you, and you are below or in our case seems as though penalized....

Can anyone relate?
Re: Can Google mix you/your url up with a "competitors" or overseas site ? Lysis 6/3/12 11:29 AM
uhhh different domain name, different site. The difference of 4 characters is a lot of bits. If all of you are selling the same product, you have to make sure the content is unique and you focus on your traffic/users.

You're too focused on "my site is better cuz it's my site." Competitor analysis is important, but obsessing over what they are doing and forgetting your customers/users is a huge mistake. If you can make customers happy and offer them some incentives and promotions and think marketing instead of SEO, you can do well. Forget Google and just think marketing since you are selling a product.
Re: Can Google mix you/your url up with a "competitors" or overseas site ? Grandmaster Flash 6/3/12 11:42 AM
I think EVERYONE can relate to a degree. But there are factors in play that are not easy to measure such as visitor return rate, direct traffic, branded searches, time on site, etc. Traditional marketing (getting people in the door, making them happy and encouraging return) plays a much more important part in SEO than most people realize.
Re: Can Google mix you/your url up with a "competitors" or overseas site ? Lysis 6/3/12 12:11 PM
A+ 
Preach it, brotha.


On Sunday, June 3, 2012 2:42:47 PM UTC-4, Angry Penguin wrote:
I think EVERYONE can relate to a degree. But there are factors in play that are not easy to measure such as visitor return rate, direct traffic, branded searches, time on site, etc. Traditional marketing (getting people in the door, making them happy and encouraging return) plays a much more important part in SEO than most people realize.
Re: Can Google mix you/your url up with a "competitors" or overseas site ? JohnMu 6/4/12 2:11 PM
Hi!

I don't think I've ever seen a situation where we'd mix up competitors because of a few mixed up letters in the URLs, that wouldn't really make sense from our point of view. 

In general, I recommend not focusing so much on a competitor, and instead spending more time working on your own site. Instead of aiming to be "just as good or bad" as others, aim to be the absolute best site in your niche. Make sure that your site is the one that users will want to go back to on their own, when they think of the keywords for your niche. Make sure that yours is the one that they recommend to their friends & family, and make sure that regardless of the number of characters that are similar in your competitors domain name, your site is the one they'll always want to see. That takes a bit (or a lot) of effort, so I'd recommend spending your time primarily on your site, not others. 

Cheers
John
Re: Can Google mix you/your url up with a "competitors" or overseas site ? WhyohwhyG 6/4/12 6:54 PM
Hi John,

As always thank you for your input, it is always welcomed.

I suppose you could say that was the reason we started looking at our competitors website, because we have usually maintained a very good position for most of our keywords, always work to try and better the site or content for the end user and recently we've been seeing a fairly steep and steady decline, so of course it makes want to investigate the probable causes.

We know we got rewarded by the Panda bear, which is not surprising as quality, original content is the number 1 aim for us, then we figured it might be because the content was a bit too overdone in terms of readbility (too many big words etc.) so we've started making the content a bit more simplified across the board, then we've been looking into our backlink profile, nothing too out of the ordinary, a few blog sites that are still pending removal of our link (never got any warnings) so we thought maybe it's not something we've done wrong, maybe it's more what others ARE doing that is rasing thiers and reducing our positions, sure enough when we checked just about every commercial site above ours the backlink profile looks very suspect, some with absolutely 1000's of backlinks, same repeated anchor texts, links from sites with a big jumbled mess for content indicating they were only put up just to give out links. Since, we've been sifting through the forum for answers, some explanation, something to give us an indication. Now we're stuck, afraid to get linked from anywhere (it's very hard for our site to get links due to the subject), not sure if we've been changing up the site too much, we know as much as google loves freshness, it likes stability, so all we've been doing is checking WMT, rewording to site to make it easier to read, requesting a few links to be removed and reading the forum and any articles we can find on panda/penguin.

We have learnt a lot and do plan to make a few changes, so perhaps it is a blessing in disguise, but I don't know if you have had a website before you worked for google, for us mere mortals outside of the big G, you get filled with neverending questions. - Will my rankings return, if they do when, what have I done wrong, have I done anything wrong, should I just do as my competitors have done, a buy 1000's of backlinks, am I updating the site too much, and too often, not often enough etc, etc.....

It's enough to give you grey hairs. For the past week we've literally spent all day and all of some nights into the early hours on the next morning to get to the bottom of it.

The only thing I can really think of is that we did admittedly use some automated software to check for suspect links to our site, I only realised recently tha it's actually against google TOS. If we have received a penalty for something like that, do you have any idea how long we'll be hit for, anyone?
Re: Can Google mix you/your url up with a "competitors" or overseas site ? JohnMu 6/7/12 4:53 AM
Hi!

If you're seeing issues with other people's sites that are not compliant with our Webmaster Guidelines, I'd recommend submitting spam reports (or paid links reports, depending on the issue) for that. We do take these reports seriously, though it's possible that you might not see visible action being taken from one day to the next. 

Regarding your own site, if you're aware of issues, or things that are suboptimal, then I'd work to rectify those things. You mentioned links, if you're worried about them, then I'd recommend going through your site's links, and working to have any unnatural ones removed (or use the rel=nofollow if they are advertising and useful to bring users to your site). I realize encouraging users to make natural links & recommendations is not always easy, depending the market you're in, but those are really what our algorithms are looking for. On the other hand, links that are just bought, sold, traded, or even placed yourself, are not really the kind of recommendation that our algorithms would use when evaluating your site. 

Hope it helps,
John