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Search Queries Showing Different Results in Google Webmaster and Analytics

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Search Queries Showing Different Results in Google Webmaster and Analytics Ashish-kumar 12/30/13 3:57 AM

The search query report on 28th December 2013 (US Location) for both Google Webmaster and Google Analytics is showing different results. In Google Analytics search query, Brazil Tourist Visa is on 22nd rank, but in Google Webmaster it is on 110th rank. Same is difference in the keyword ‘Chinese tourist visa.’

Google analytic search queries


Google Webmaster Search Queries



Why is this so?

How the results are different from one another?

Re: Search Queries Showing Different Results in Google Webmaster and Analytics Manjit Lotey 12/30/13 4:18 AM
Nothing to worry!


Webmaster Tools data may differ slightly from the data displayed in other tools, such as 
Google Analytics. 
Re: Search Queries Showing Different Results in Google Webmaster and Analytics Ashish-kumar 12/30/13 10:37 PM

There is a wide scope for me to worry, since in Analytics help it says about Impressions ‘used for both Adwords impression and Google Search Impression.’ But if you see it on Google Analytics, it displays a popup message, which says ‘not including Paid Adwords Search Impression.’

These double standard sends out misleading messages to your users. Zineb please clarify this. Attaching the two snap shot which shows the two different message displayed.





Re: Search Queries Showing Different Results in Google Webmaster and Analytics Zineb 12/31/13 1:59 AM
Hi Ashish-kumar,

The Webmaster Tools' snapshot only gives definitions of the different technical words used in each tool; it is accurate.

Impressions is used in the Google analytics vocabulary for both organic and paid search traffic. That doesn't mean that every time one sees Impressions in a report, it includes both medium; this only means that the term is interchangeable and can be used for one or the other.

In Webmaster Tools, Impressions is used only to refer to organic search.

The snapshot you attached from Google Analytics is related to the Search Engine Optimization section of Analytics. Therefore, it is normal that it shows only impressions for organic results.

If you take a look at the report for Adwords campaigns in Google Analytics, you will see that the word "impressions", in this case, refers to ads.



I hope this helps.

Zineb