Categories: Optimization Tips and Tricks :

How do I get all I can out of my google grants account if most keywords we want requires a bid of over $1?

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How do I get all I can out of my google grants account if most keywords we want requires a bid of over $1? jen.mathews1 3/1/11 5:56 PM
We do not come even remotely close to spending our daily budget allotment. It's because the keywords we most need (ie, chicago children's theatre) don't get us visibility on the first or somtimes even the second page b/c we are limited to a maximum bid of $1. Going into other keywords in which a $1 maximum gets us first placement, those keywords are rated poor due to a low quality score, which I read hurts our account if we list those keywords anyway. So how do we maximize our account within the restrictions of the grant? We are so very grateful to participate in this program, but I don't understand why we can't bid more than $1 - if we max out our daily allotment then fine, but why can't we do that at a higher bid? Thanks so much.
Re: How do I get all I can out of my google grants account if most keywords we want requires a bid of over $1? hujamboj 4/2/11 4:36 AM
I wrote to the google grant team with the same question/problem and the answer was that $1.00 bid was maximum available to any google grantee .    I have recently tried the  opportunities section in our account and added  few new words to see if that might increase the number of impressions/clicks.  But unfortunately, as far as i understand the process, grantees cannot up their bids beyond $1.    
Re: How do I get all I can out of my google grants account if most keywords we want requires a bid of over $1? Robert Coats 4/7/11 8:37 AM
One of the main reasons that you can not bid more than $1 is because if there were no bid limits on those organizations that get free advertising, then that would greatly impact those that pay for their advertising. Suffice to say that would make many paying advertisers extremely unhappy and Google would be accused of manipulating the bidding system by allowing grantees to inflate the prices.

Many charities can do well within the $1 CPC limit, many cannot. My recommendation is to focus on quality score instead of CPC since that is the best way to achieve higher positions at a lower cost. Unfortunately, however, many grant accounts suffer greatly from low quality scores for a variety of reasons which makes it even more difficult to generate any significant traffic.

BTW, do not worry too much on how much budget you are spending. Yes, you want to maximize it but maximizing it does not mean spending it all. Different keywords have different search volumes, bids, and competitive landscapes. They also have different relevancy to your charity and your website. For instance, the search term "Britney Spears new album" will have a much higher search volume than will the term "Chicago children's theatre" but will not generate relevant traffic for your organization. 

None the less, "Chicago children's theatre" should be generating you some traffic. If you would like, I can provide you with a free analysis of your AdWords campaigns. Just fill out the form on my website: http://www.kinseystreet.com/free-adwords-analysis/ and I'll be glad to look into it for you and provide you with some suggestions as to how to maximize the use of your grant.

All the best,
Robert




Re: How do I get all I can out of my google grants account if most keywords we want requires a bid of over $1? herbanite bob 6/9/11 11:03 AM
Hi Hujambo, 

     Little late on this and wanted to see if could help you.   My experience has been even though some keyword phrases show you have to bid higher to get first page placement that is not the case for us.  We generally stay on first page ( use automated rules to make sure) and the $1 has not been a limitation.  Many times the key is adding a verb, adjective, before or after your main phrase and immediately the $1 is not a limitiation.  

Example:  "Chicago children's theatre" is a $2.50 phrase but as soon as you put in

                 "Chicago children theatre" by dropping 's it may drop below $1.00 or 
                 " Chicago children theater" spelling change of theater then drops and almost all the time this works for us:

                 "visit Chicago children's theatre" or "Chicago children theatre performance" and you will be in top 3 spots, especially if using automated rules to only show your ads in top 4 or 5 spots.  

       What I'm writing may sound simplistic ( probably is!! :)  ) but my experience is surround your main phrase with the adverbs,adjectives and even if someone is outbidding you for a phrase there are so many multiple options you have and no one is really bidding on them so you get carte blanche first page rankings.  

      Hope this helps and be glad to help if doesn't.   Also be sure to look at the "search terms" that have been used to get to you and work off those to add to your keywords.   Another easy thing is go to the website of the group(s) that are bidding the higher amounts and type into the keyword tool that url and in search type in what you want and literally see what the higher bidder is using.   Now use their terms and work around them by adding a word and you should do fine.

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