Categories: Managing Your AdWords Account for Google Ad Grants :

just got google grants approved for Non-profits. How can I start create ads??

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just got google grants approved for Non-profits. How can I start create ads?? Aris Sanjaya 11/24/11 12:29 AM
Hi all,

I just got google grants approved for Non-profits.
How can I start create ads without fill bidding and budget form?

what is the different between google grants regular and non-profits?

How can I create campaign for free?


thanks for your help
Aris
Re: just got google grants approved for Non-profits. How can I start create ads?? Robert Coats 11/24/11 11:57 AM
Hi Aris,

All the best,
Robert
Re: just got google grants approved for Non-profits. How can I start create ads?? Aris Sanjaya 11/24/11 6:07 PM

Hi Rob,

thank you so much for the reply, but what I don't understand is that why we have to fill this things below:

as we have been approved for non-profit,

and I try to create my personal google adwords to see if any difference between my account (regular) and  the account of non profit orgnizatin where I work , those look same. 

please adivise me. I really need it.



4. Bidding

Your budget is used only when someone clicks on your ad. You set a maximum cost-per-click (CPC) bid to indicate the highest amount that you're willing to spend for a single click on your ad.
Grants requirements:
  • For bidding option, you need to select "Manual bidding for clicks" and not "Automatic bidding."
  • All bids for Google Grants account should be at the maximum CPC bid of no more than US$1.00.
If you don't use these settings, you will likely be required to create an entirely new account which would delay your application process; so please follow these requirements!

5. Daily budget

Your daily budget is the amount that you can spend on a specific AdWords campaign each day.
Grants requirements: You can designate a daily budget of no more than $329 USD (or less if you plan to have more than one campaign).

The total of all campaign budgets in your Google Grants AdWords account cannot exceed $329 per day. For example, if you have three campaigns, please divide the $329 per day budget accordingly among the three campaigns:
     $329 per day / 3 campaigns = $109 per day per campaign

Re: just got google grants approved for Non-profits. How can I start create ads?? Robert Coats 11/24/11 7:36 PM
Hi Aris,
Sorry if I am not real clear on what you are asking but if you are asking how a grant account differs from a regular AdWords account you can find that information here:
Re: just got google grants approved for Non-profits. How can I start create ads?? Aris Sanjaya 11/24/11 8:44 PM
Ok,thanks so much Rob.

to the point, so, the conclusion is that my organization is still have to pay to create ads, right?

then what advantage do we have as we got approved google grants non profits?

I really can't do anything, we have no budget to pay.



really thanks for your reply Rob,
Aris





Re: just got google grants approved for Non-profits. How can I start create ads?? Robert Coats 11/24/11 8:53 PM
Hi Aris,
No, if you have a grant account Google "credits" you a monthly budget up to $10,000 (or $329/day). You do not pay. Nor does Google pay you. 


Re: just got google grants approved for Non-profits. How can I start create ads?? Aris Sanjaya 11/25/11 1:03 AM
Okay that's really help Rob. how do I know I have grant account google credits?

one more thing, should I fill the Budget and Bidding?
I can't continue create ads if I didn't fill that.
Re: just got google grants approved for Non-profits. How can I start create ads?? Robert Coats 11/25/11 6:47 PM
hi Aris, 
As mentioned in my first reply, if you follow the steps in the Account Creation Guide you should be fine. The account that was submitted to the Google grants team for review and approved will be your grant account. Mind you, set up of a grant account is different from a regular AdWords account so it is extremely important that you follow all of the steps precisely as directed in the Account Creation Guide.

Re: just got google grants approved for Non-profits. How can I start create ads?? Aris Sanjaya 11/30/11 7:07 PM
Hi Rob,

I've already follow the steps when first time doing enrollment to google grants.
I made google Adwords account then paste the customer ID to apply the enrollment,
a day after I applied I got this message from google:


 

Congratulations! Your Google Grants account has been approved!

IMPORTANT NEXT STEPS:

1. Start your campaigns

Although your account is now active, your ads are currently paused. Please sign
in to your account at www.adwords.google.com and resume your campaigns. Learn
how to resume your campaign at
http://adwords.google.com/support/bin/answer.py?answer=6281

2. Visit our Welcome Education Series!

The Google Grants Welcome Site offers quick lessons with videos and visuals to
help you successfully manage your account.  When you finish all of the lessons,
you may be eligibile for a free phone consult with an AdWords representative who
will provide optimization suggestions for your account. Get started today!

https://sites.google.com/site/grantswelcomeeducationseries

3. Know what to expect

As a recipient of this award, feel free to include us as Google Inc. on your
in-kind donor lists. However, if you wish promote the Google Grants program in
any news release, public announcement, advertisement, or other form of
publicity, you must first notify the Google Grants team and get the team's
emailed/written consent.

We're glad to have you as part of the program!

Sincerely,

The Google Grants Team



I read the Account Creation Guide:
When it is approved by our team, your account will be activated and the billing alerts will disappear from your account.



I open My org google AdWords account, nothing happen, it just like a regular AdWords account.




Please advise me how can I start after those steps.

Re: just got google grants approved for Non-profits. How can I start create ads?? Robert Coats 12/1/11 12:34 PM
Hi Aris,
Did you follow the steps outlined in the email you received from the Google grants team? If so, you should be good to go.

If it is that you are concerned that the Google grant account looks just like a normal AdWords account, realize that your Google grant AdWords account will look and function just as a regular Google AdWords account. The only differences will be that you will only be able to bid $1, budget is $329/daily and you can only run ads on Google Search.

Other than that, your AdWords will look just like a normal AdWords account.