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Google Adwords paid account performing better than Google Grants account with SAME keywords?

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Google Adwords paid account performing better than Google Grants account with SAME keywords? NanaDesign 8/1/11 8:46 AM
Hello,
A couple weeks ago, we got accepted for the Google Grants account and transferred all of our keywords and campaigns into the Google Grants account. We kept the paid account running and for some reason, the paid account is doing exponentially better than the Google Grants account, however we used the SAME campaigns and keywords in both accounts.  We are even receiving more impressions with the paid account.  Does anyone know why this is, or how we can improve the Google Grants account to equal the success of our paid Adwords account?
Re: Google Adwords paid account performing better than Google Grants account with SAME keywords? David Singh 8/5/11 9:38 AM
Hi Nana,

There are few things in play here:

1) Your paid account probably has higher CPCs bids (you are limited to just $1 in the Grant program) so that is why you paid account got more impressions

2) Since your paid account is still live it is competing against your grants account and due to better history and higher bids, it will show up much more often

3) As far as I understand, it is against Google's TOS to have 2 accounts with the same keywords and same URL, so you will probably need to close one

Hope this is helpful!

- David
Re: Google Adwords paid account performing better than Google Grants account with SAME keywords? NanaDesign 8/8/11 8:56 AM
Hi David,
We actually have paused all the keywords and ads in our paid account while our Google Grants account is running, so they are not currently running at the same time.  Thank you for your response!
Re: Google Adwords paid account performing better than Google Grants account with SAME keywords? David Singh 8/8/11 9:17 AM
Oh Ok - I must of misread. The bid is the issue at play here - have you checked out the "opportunities tab" that is located underneath the Google adwords logo when you log in? The system automatically generates keywords based on what you have in the account so you should be able to find good keywords to expand your list to get more impressions and clicks.