Categories: Discuss Tracking and Implementation issues :

Google Analytics complex setup for multiple domains and roll-up reports

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Google Analytics complex setup for multiple domains and roll-up reports Jeffrey.w 1/16/11 5:58 PM
Recently read this post: structure your account with Roll up reporting and more-http://webnation.co.nz/blog/understand-basic-google-analytics-cookies-when-browse-cross-domains
on Google Analytics advanced blog. Due to recently working on a similarly project, here is some of my own thoughts that I want to get some views on.

My Solution:
Create one Google Analytics account
Setup a master profile
Customize the tracking code to link the multiple sub-domains with their main domains
Link the third party shopping cart with the main domain and install Google Analytics tracking code in all shopping pages
Setup new profiles(include only certain Hostname,show Hostname in Top content report, Campaign Target URL filter) and filters for each domain and sub-domains.

This way you only have one Google analytics account and one Google profile ID (easy to update to cross domain tracking) and one google Adwords accounts.

In the end i realise if google analytics could bring the following feature, it will be appreciated to enterprise users:
Enhance account ID reporting,at the moment we can only see limited aggregated figures, account ID is UA-AAAAAAAA, then aggregating report for profiles that using the same account ID will be really easy
Add administrator role at profile level
Able to Link AdWords account with profiles, or introduce AdWords Profiles,then have Profiles link to Profile

the setup guide can be found at my blog:http://webnation.co.nz/blog/google-analytics-account-structure-enterprise-user-setup

what's your thoughts?
Re: Google Analytics complex setup for multiple domains and roll-up reports Jeffrey.w 1/17/11 1:10 PM
Any one have any thoughts of the problem this may have?  what about goal tracking and event tracking etc?
Re: Google Analytics complex setup for multiple domains and roll-up reports cLin407 2/3/11 8:35 AM
Wouldn't it be better to take it one step further and create individual analytics profiles per account? I saw a setup similar to yours a few weeks back and the data came all over the place. It made me question the accuracy of the data since pages were appearing in profiles when they weren't. By adding additional profiles for every domain, you can make sure all the data is in the right spot, then you can apply your filters/goals/segments in the master one if you need to see everything going from one domain to another. I wrote something similar to yours but I pushed for multiple accounts instead of filtering the master account out. Main issue was the account permissions since I'd have to give admin access to certain people but I don't want them fiddling around in other domains. Haven't found any issues yet with this particular setup though and I haven't touched event tracking, only goal tracking (which works fine).
Re: Google Analytics complex setup for multiple domains and roll-up reports Jeffrey.w 2/3/11 12:58 PM
Yes, that is in google analytics blog as well:http://analytics.blogspot.com/2009/09/advanced-structure-your-account-with.html by using two Trackers.

My setup is to avoid using two trackers but there are consequences as you said after-all people start to question the accuracy of data.
Ideally if Google can introduce account ID level report then you can setup different profiles under the same ID will be better(no need of second tracker as well as having a roll-up report).
But then you can only link with one Google Adwords account...