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Traffic Source Campaigns: Only Page Visits not Unique Visitors

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Traffic Source Campaigns: Only Page Visits not Unique Visitors OMINZ 6/20/12 4:32 PM
Hi,

I am using the Google Analytics API within python to pull results. On Google analytics front end I can only see 'Visits' for my Campaigns listed in 'Traffic Source', but when querying it from the API (http://ga-dev-tools.appspot.com/explorer/) I can get 'Unique Visitors'.

My question is whether 'Unique Visitors' is reliable enough to report on?

Thanks.