So far, this is an auto-generated collection of related videos. The Hollywood Reporter, in this brief item - http://www.hollywoodreporter.com/news/youtube-merch-store-artist-page-249351 - says these Artist pages are to become hubs for the sale of concert tickets, CDs, music etc.
How does an Artist "claim" their page - and/or otherwise connect with this content?
Thanks very much for your time and answers. If there is another thread where this is all explained, and I've missed it, please advise.