More likely that they make money off of offers & wallet and not from scholar.
Jeff's was basically an annoying, whitewashed, PR-speak slap in the face.
"consistent experience" --> no customization
"Google’s major properties" --> Google's cash cows
Here's my translation:
"<sarcasm>Thanks for your continued feedback on the Google bar!</sarcasm> <underbreath>We really hoped this would go unnoticed and we hope this thread dies doubleplusquick.</underbreath> We hope this post tricks you into believing we still care about our users rather than their wallets and that we haven't abandoned our "don't be evil" philosophy. However, to ensure that all users use Google the way we want them to, the links in the Google bar will be static and reflect Google’s major income sources. This is just the latest step in our profit-maximizing redesign and we’re always looking for ways to make more money in spite of user feedback."
Thanks Google, for violating many of your "ten things" that you claim is your corporate philosophy.
1) Focus on the user and all else will follow.
---This is the most egregious violation. Google claims that "we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line." Seems like this move is the exact opposite of that.
2) It’s best to do one thing really, really well.
---Google claims: "We do search." Hmmm...seems like removing Scholar from even the menu and putting Play, Documents, Calendar, Mobile, Offers, Wallet, and Shopping on the bar/more menu, contradicts this.
3) Fast is better than slow.
---Google claims: "We know your time is valuable, so when you’re seeking an answer on the web you want it right away–and we aim to please." Well, you've just made our scholarly research that much slower, and we're clearly not pleased.
4) Democracy on the web works.
5) You don’t need to be at your desk to need an answer.
6) You can make money without doing evil.
7) There’s always more information out there.
---Yes there is, and we want simple access to it via scholar back.
8) The need for information crosses all borders.
9) You can be serious without a suit.
10) Great just isn’t good enough.
Google- we're not asking for skins of our favorite sports teams on the black google bar- we're just wanting the ability to put the buttons to google services we use most where we want them. That's it.