My only problem is how sites with original content are ranking higher than mine. I have been writing custom content for my site for years only to see sites with no original text ranking for some of the keywords I am fighting to get. I have been doing a lot of reading and some suggest that the bounce rate plays a factor in the overall quality rating. Im not sure if this is true, but I feel that if a surfer/customer finds exactly what they are looking for within a few clicks on my site and buys it... thats a win-win for us both. I understand that sites that deal with "research" and "topic education" should have low bounce rates, but commerce or affiliate marketing sites (with real content) should be ranked based on how helpful the site is to the consumer.