Google Product Forums

Re: Setting up passbacks in DFP Small Business


Ingraye Jun 14, 2012 10:48 AM
Posted in group: DoubleClick for Publishers

Categories: Inventory Management : DFP Small Business :

It depends on what you want to do.

If you want Ad Network 1 to directly load to Ad network 2, you would simply provide Ad Network 1 with the tags of Ad Network 2.

If you want Ad Network 2 to show Adsense as a passback, you can either provide them with your Adsense tags or provide them with DFP Passback tags.

At the very bottom of this page will be a link called "Using pass-backs with the Google Publisher Tag" which opens up and shows you what a DFP Passback tag looks like.  All you really have to do is replace the defineSlot code with your Ad Unit code and make sure the ID is correct for both the defineSlot and display lines.