Categories: Crawling, indexing & ranking :

Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response :::

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Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 11/19/09 1:22 PM
This is an Auto-Response for the (recently moderatly) common question regarding Google not showing the current Title/Description of a page in the SERPs.
This is an attempt to compile information for questions/issues such as;


Q: Why is Google not updating my Title?
Q: Why is Google not updating my Description?
Q: Why is Google showing my Old Title and/or Description?
Q: Why is it showing no Description?
Q: Why is it showing a URL instead of my Title?
Q: Why does the Title/Description say something that I have not supplied?
Q: Why does Google show something different than what I put in the code?
Q: Wrong Title in the SERPs
Q: Wrong Description in the SERPs
etc.


=============   Google is NOT instant!   =============

The most common issue here is one of Time!
(Seems to be a common problem.)

Gogoel has to Crawl a page/file to find the changes.
If you changed it on Monday - and Google has not crawled since before then - then it will Not update!

Even if Google has crawled - it may still take it a little time to push the results of its crawl through to the SERPs.
And - due to DataCenters - it may flicker back/forth between old/new for a little while too!

So please - have some Patience.



=============   What was it to begin with?   =============

Another common cause - the fact that you had no Title/Description when Google first visited.

Quite often we find that people have let their sites get crawled when there was nothing there.
Either there were no files - or there was only a holding page etc.

Google will put what it finds - if it is good enough!
If it doesn't think it is good enough - it may create it's own (see next section)
This means that if you had an empty main route - Google may simply slap up the DomainName or URL for that site - as that is all that it knew to do!

So - you will have to refer to the previous point - and wait for G to crawl and update.



=============   Was it Good enough?   =============

The idea of Titles/Descriptions is to inform the Reader.
From Googles perspecitve - it uses these details to show it's searchers.

If it see's Titles/Descriptions that are not relevant - or non-original (you have thesame title on every page etc.),
then google may decide to try and create it's own.
(It's done that for Descriptions for years, and for titles for some time).

Thus - if you had no Title/Description when it crawled,
or if you had the same Title/Description on multiple pages,
or if you had limp/lame/useless/non-informative Titles/Descriptions (like "Home" or "Welcome" or "index" etc.),
Google may decide to try and read your page, and figure something more relevant and helpful to it's users.



=============   How do I know what Google saw ?   =============

Go and do a search.
See your page listed?
Look at the bottom of that listing.
See the URL in green?
Look to the right... if you are lucky - there is a little link there with the Link Text of   "Cache".
Click "cache".

If it works (doesn't always) - you should see the page as Google Saw It.
You should even see a Date/Time at the top so you know when it saw it.

View the Source (right mouse click // use the View menu option // use the Page functions on your browser or whatever!).
Now look through the code for    <title>   or for   <meta name="description"
That is what Google saw.



=============   Overrides (DMOZ/ODP and poss. Inference) ?   =============

Google may get details from other sources.

A well established example is that of the Open Directory Project (ODP), also known as DMOZ.
If your site is listed in that Directory - Google may use the details there and apply them to your SERPs listings.

To avoid that happening - you can use a robot-meta to prevent it.
   noodp
Thus, in a robots-meta you would have something like;
   <meta name=”robots” content=”noodp”>
(That is the HTML version - for XHTML - use /> instead of > at the end!)



=============   Google may still do as it wants!   =============

Just to make this thoroughly clear...
Google may stil ldecide to vary/change what you provide.
In many cases it won't.

It will only do it if you provide something that is non-relevant, non-informative or basically useless.

If you do not like what Google has come up with - then provide something better!
Remember - it needs to be relevant/topical to that page - and Informative for readers!
And don't Stuff them full of keywords either!  Relevant and Informative!

Though this does NOT guarantee that Google will use what you supply - it does increase the likelyhood.


----------------------------------------------------------------------------------


  NOTE:

This is a "general auto-response" post.

This is not a Topic for discussion - it is a point of reference to save having to type the same answer repeatedly due to the sheer number of times this question is asked and is meant as an aid for people that don't seem to search/read the various other posts regarding this topic.
Thank you for taking the time to read this Auto-Response.


2010-05-10

[ Append ]

=============   Canonical/Duplication Issues?   =============

If you have multiple URLs for the same content,
it is possible that G will refer to one of the variants/duplicates.
That means in the SERPs - it may show one of the "other" versions.

It is possible that the "other" version(s) is(are) also "older".
That means that G may show a listing with the Old data/content/title etc.

Make sure of hte URL that shows - and make sure you do Not have Canonical Issues.


2010-06-08
[ Append ]

=============   Can it actually see it?   =============

Google needs to be able to actually see the contents of the URL.
If it cannot crawl the page - then it cannot see the Title/Description.

Make sure that you are Not blocking that URL with robots.txt,
and that it hasn't recently started showing errors etc.

Else you may find that either Google uses the last known data,
or makes it's own up based on external/contributing data.


2010-11-10
[ Append ]

=============   You sure it's the same page?   =============

Okay - this one cropped up ... so I thought I'd cover it as well.

Please double check the URL that is being shown.
It's possible that you ahve slightly different URLs,
( index.htm  and  index.html  etc.)

It means that you may have to similar/canonical pages with different titles.
As with the canonical issue, it may also result in different crawling times/frequency, so even updating may result in different titles displaying for a time.

Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: jefroman 12/29/09 3:51 PM
Google has the worst customer service that i've ever experienced.   A billion dollar company has no phone support nor does it have phone support after i have paid tons of my money with adwords.
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 12/29/09 6:42 PM
?

"...

  NOTE:

This is a "general auto-response" post.

This is not a Topic for discussion - it is a point of reference to save having to type the same answer repeatedly due to the sheer number of times this question is asked and is meant as an aid for people that don't seem to search/read the various other posts regarding this topic.
Thank you for taking the time to read this Auto-Response.

..."


Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: tobeginner 1/11/10 7:14 AM
In our case our index page doesn't get updated in Google SERP. Google bot visited our index page 3 times after we change the title but it is still showing a tiltle from 1 month ago. We have no dmoz listing and title showing find in other search enginges. What could be the problem?
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 1/11/10 7:55 AM
The problem could be that you have reading issues?

?

"...

  NOTE:

This is a "general auto-response" post.

This is not a Topic for discussion - it is a point of reference to save having to type the same answer repeatedly due to the sheer number of times this question is asked and is meant as an aid for people that don't seem to search/read the various other posts regarding this topic.
Thank you for taking the time to read this Auto-Response.

..."

Seriously - what is with people?

Create your own Topic.
Post ALL relevant information in that Topic.
That includes any relevant/Specific URLs (as well as the DomainName).
That includes any Dates that thigns occured on.
That includes if the site is new, has transfered/changed DomainName etc.

Then you may get some help.
(And please - in future - to save an ear bending - Read what is in the Topic!)
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Milos_no 3/9/10 7:51 AM
Site name was ok until today and the site was rankiran on 6 pages.Is it problem in the site or in something else? Please help
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 3/9/10 10:31 AM
FFS - WHAT is the PRoblem with some of you * people????????

READ THE TOPIC.
IT BLATANTLY * WELL SAYS

    " T H I S   I S   N O T   A   T O P I C   F O R   D I S C U S S I O N "


It's even been posted 2 Times already!

If you cannot be * bothered to read - then don't expect people to bother helping you!
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: zabelrose 4/2/10 7:19 PM
Yes, it looks liked it did a snapshot on March 27, and I made the changes after that.  Does anyone know how often Google crawls?  When that happens, do you know if that wrong  name will no longer come up with the search?
Thanks for all the info
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: zabelrose 4/2/10 7:25 PM
Wow, with attitudes like you,  Autocrat, it's no wonder this country is going down.  We're all busy people, I am doing this website free for a friend, I work I have a family, I'm sorry I didn't search hard enough to find the answers.  I just wanted it to be right.
I hope when you are in need of something in your life, those around you are more generous and accepting than yourself.
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 4/2/10 9:23 PM
I'm not even gonna bother.

Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: budshah 4/14/10 1:16 AM
I think I got answer to my query and will try and follow instructions.  Thanks very much.
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 5/10/10 5:00 AM
+
Added [Append] for Canonical/Dupe causes.
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 6/8/10 6:48 AM
+
Added [Append] for blocking bots from seeing Title/Description.
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Jason R. Coleman 8/20/10 9:49 AM
It's funny...if G gets information immediately from other sources then it should get the correcting information from other sources just as quick right? That would be common sense. Also, the cached file is not the last time Google referenced the page if the cache is correct then why is it showing something completely different in the search results?
Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 8/20/10 11:42 AM
1) Eh?
2) Maybe a separate topic?

Re: Old Title/Description showing // Wrong Title/Description in SERPs // Google shows URL not Title ::: Auto-Response ::: Autocrat 11/10/10 2:14 AM
+
Added [Append] for different files/URLs.