Categories: Chit-chat :

Multilingual AND Multi regional web site url and links structure

Showing 1-5 of 5 messages
Multilingual AND Multi regional web site url and links structure psabbatella 12/18/10 1:14 PM
I have read the FAQs and checked for similar issues: YES
My site's URL (web address) is: new vesion not online yet
Description (including timeline of any changes made):

Our web site will be multilingual and multi regional, we want users to be able to choose the country they want and to see it in the language they want, we are a club's web site. So, if you are from argentina travelling in germany, and want to see parties in germany, we want you to be able to see the web site in spanish language, but content related to germany.

We have designed the next url's structure, according to all the excellent doumentation you have developed:

es.nightclubber.me/es/  Spain website (es) in spanish language (es)
es.nightclubber.me/en/  Spain website (es) in english language (en)
ar.nightclubber.me/es/  Argentina Website (ar) in spanish language (es)
br.nightclubber.me/pt/  Brazilian Website (br) in portuguese language (pt)
br.nightclubber.me/es/  Brazilian Website (br) in spanish language (es)
br.nightclubber.me/en/  Brazilian Website (br) in english language (en)
de.nightclubber.me/es/  Deutsch Website (de) in spanish language (es)

Possible problem:
A content (an interview or a dj profile for example) in two different countries but in the same language, generates duplicated content for Google and spiders ? For example, a dj profile in spanish in the brazilian and argentinian web site:

br.nightclubber.me/es/djs/paul_oakenfold/
ar.nightclubber.me/es/djs/paul_oakenfold/

This two urls would show the same interview (with a little bit different web site design, as they are two different countries). Does using different subdomains (specifying in webmaster tools the country for each one of them) and folders for specifying languages is already ok ? We want google to index both, not treating them as duplicate, but knowing that each one, appart from being in the same language, are prepared for different countries. So google.com.br indexes br.nightclubber.me/es/djs/paul_oakenfold/ and google.com.ar indexes ar.nightclubber.me/es/djs/paul_oakenfold/ .

Thank you very much,
Re: Multilingual AND Multi regional web site url and links structure JohnMu 12/20/10 2:10 PM
Hi psabbatella

In general, having duplicate content across different country-versions of your site (assuming the geotargeting settings are used) is not a problem. However, it will still be duplicate content in the sense that the "value" of the content is split across multiple URLs, making each URL on its own potentially appear less relevant than the relevance of all of these URLs together. One way you could avoid this problem would be to choose one "preferred" version of your content, and use the rel=canonical link element to notify search engines of your preference. This would generally result in only that preferred URL being indexed, while still letting users use your sites naturally (without redirects). 

Ultimately, however, this is not a problem that you would need to "solve" -- it's just an optimization that could help your site's content in our search results. 

Hope it helps & good luck with your site!

John
Re: Multilingual AND Multi regional web site url and links structure Blas Giffuni 12/22/10 7:40 AM
@JohnMu, so what would you suggest for the main domain? should we have a global version of the site with global and local content? or should be in this case es.nightclubber.me/ a redirection hub for all the regional sites?
Is there a different option?
Re: Multilingual AND Multi regional web site url and links structure Ani Lopez 12/22/10 9:42 AM
JohnMu,

"having duplicate content across different country-versions of your site (assuming the geotargeting settings are used) is not a problem"
01. Nice to hear that but I would recommend a different approach to avoid it as possible better than rel=canonical (a patch I don't like as a first option)
02. Localize content as much as possible for every country what will start make it different from country to country
03. Have a consistent link acquisition strategy, sending links form a country to the right country area of your site
04. No need to have /pt/ in br.nightclubber.me/pt/ Portuguese should be by default the language of this subdomain. Same for the rest.
05. Do you really need to offer spanish language in brazilian site? "br.nightclubber.me/es/" if answer is yes, avoid indexing it (or any other alternate language rather than default one) to keep consistency between language and country. you can use session/cookies to handle that and avoiding content indexed in alternative languages when it is just a UX thing

06. (my favorite one) Are you sure that subdomains are the best strategy? I prefer (because numbers show me that) subdirectories by language-country if domain by country is not an option.

Cheers
Re: Multilingual AND Multi regional web site url and links structure Ani Lopez 12/22/10 10:04 AM
Blas, the answer to your question is 'it depends'
If this site already exists and it is relevant for a specific country I would leave the relevant country/language as default option giving a clear way (for users and search engines) to navigate to other country sections.
IP geolocation would be terrific but not always available. browser language detection would help definitely.

Cheers