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Titles: Should we focus on characters or pixels?

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Titles: Should we focus on characters or pixels? C.SEO 1/3/13 10:30 AM
I've read the FAQs and searched the help center. 
My URL is: http://www.chocolateseo.com/

I am wondering if there is any way to get confirmation that titles displayed in the SERPs are based on pixel with instead of the 70-characters it once was.

Thank you!

Re: Titles: Should we focus on characters or pixels? C.SEO 1/3/13 10:35 AM
width, not with.
Re: Titles: Should we focus on characters or pixels? mattmikulla 1/3/13 10:40 AM
From SEOmofo's research it appears title length is dependent on character width currently.

Re: Titles: Should we focus on characters or pixels? C.SEO 1/3/13 10:48 AM
Thanks Matt. I first noticed it in June but didn't think nothing of it till using the tool myself and noticed the post about it. I'm updating process for our marketing and engagement, which included a best practices section so it be good to know what the 'final' word is on this.
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Re: Titles: Should we focus on characters or pixels? Lysis 1/3/13 11:30 AM
^ The problem with that example is that the words are short. Typically, the standard is to truncate words to a point where the user understands the term without it looking dumb. For instance, you wouldn't display "sometimes" as "someti.." because the truncation kind leaves it awkward. There is a standard for splitting words in English grammar and I assume there is something to that effect in other languages. 

This question has been asked before, and Google employees shied away from giving a hard number, which means that it depends. You have to use common sense and put yourself in the user's shoes. It sometimes helps to know programming standards, and in this case, and in the example, you would wouldn't truncate the last word because it doesn't make sense...if the last word or two were much longer, you would truncate at a location that makes sense.

Therefore, the answer is "it depends."
Re: Titles: Should we focus on characters or pixels? C.SEO 1/3/13 11:34 AM
Thanks Knysna, that is the original post that Matt and I reference but we are hoping other people or even a representative with Google could confirm the pixel width.
Re: Titles: Should we focus on characters or pixels? C.SEO 1/3/13 11:49 AM
Good point that common sense needs to be a factor in the title and it requires understanding of how the SERPs are created. With an answer of 'it depends' I suppose my question then becomes depends on what exactly? In terms of length there has to be some type of hard limit. As you mention with:


"you wouldn't display "sometimes" as "someti.." because the truncation kind leaves it awkward."

There is still the question of why not truncate something entirely? If the answer is "there is no answer" or "it depends"  I would be nice to know best practices Google would like us to follow, just as there are a few for description tags. (links to: 2007 video is a little dated along with the content - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624)


Re: Titles: Should we focus on characters or pixels? Ashley 1/3/13 7:21 PM
I think if you're trying to dissect a title tag to that degree then you're overthinking it... 

It's not rocket science. It's pretty basic logic. Make a concise and clear title for people. If you want to know what Google shows - it's pretty easy to do a test.... 
Re: Titles: Should we focus on characters or pixels? C.SEO 1/4/13 5:45 AM
Ha thank you. I can understand why it can be thought of as being over thought. Its just a passion for the industry, quality, and an authoritative process. In quality marketing clients pay a lot for services, we have a responsibility to be as thorough as possible, even about something as 'simple' as title widths. You never know an answer without a question.