Categories: Crawling, indexing & ranking :

To Matt Cutts - Business about to close due to SEO

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To Matt Cutts - Business about to close due to SEO studio74 1/21/13 3:28 AM
I've read the FAQs and searched the help center. 
 
ATT: Matt Cutts

I would like to know why my website is nowhere to be found for key search words such as Pull Up Banners, Display Banners and a few more.

Our business doubled at the start to the middle of 2012 and I employed extra staff members to cope with the new demand.

Our website was on the from page of Google and our small business was going NORTH.

Soon after, around July Google took our website off and our business took a turn South. I've now had to let 2 staff members go and my business is about to close.

I have followed your tips and looked at most of your videos and articles.

I've also look at other sites for advice.

 

Can you please e-mail me back and let me know what it is that we have done to piss off Google?

 

Peter K
Pull Up Banners Melbourne
+61 3 9505 6399

 
Re: To Matt Cutts - Business about to close due to SEO Marcus Miller UK 1/21/13 3:57 AM
Hi Peter

I have had a very quick look and it would seem you have done lots of link building that is intended to manipulate the search results and subsequently breaks the guidelines: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356

There are lots of links that look like they were built to help the site rank for all your keywords and as such, the value of these links has been removed and now the site is suffering. You can still look at PPC or other advertising methods or you could look to clean up your links. Alternatively, it can often be easier to start again on a new URL and ensure you stay within the quality guidelines. 

Here is a perfect example:

That page has a link to payday loans - surely one of the most spammed niches out there - and it also links to your site. What does that say to Google? This site has links from low quality spam sites that also links to a range of other low quality sites. 

Sorry to be the bearer of bad news.
Marcus
Re: To Matt Cutts - Business about to close due to SEO I know nothing 1/21/13 4:29 AM
I'm puzzled how you can blame Google for your poor management of your own website Peter.

http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fwww.pullupbannersmelbourne.com.au%2F

Keyword stuffed description tags:
bow banners, flag banners, pull up banners, tear drop banners, vinyl banners

A body inside a body... wtf.
<body id="indexBody"><BODY

A style sheet inside a body???

No close of body or close of html tags...

H1 tag used? No.

Page with no content will not help:
http://webcache.googleusercontent.com/search?q=cache:http://www.pullupbannersmelbourne.com.au/gallery.html&hl=en&client=firefox-a&hs=jTc&tbo=d&rls=org.mozilla:en-US:official&strip=1

Neither will hidden text:

Cheap Banners, Cheap Pull up Banners, Cheap Promotional banners, Banners, Melbourne, Banners Australia, Pull up banners Australia, Promotional Banners, Promotional Pull up banners, Pull Up Banners, Melbourne, Sydney, Adelaide, Perth,

Please don't tell us that you're not buying links:


I could go on and on talking about the damage YOU have done to YOUR website...
Re: To Matt Cutts - Business about to close due to SEO Zack Williamson 1/21/13 4:30 AM
Peter,
Lets take another approach here. I'm going to tell you how you can recover your site before its lost forever. First thing's first, Marcus is right, you have a rather spammy backlink profile but we're only talking about hundreds, not hundreds of thousands like I've seen on some sites. This being said, your first step will be to do everything possible to get those links REMOVED asap. Only after you have done all you can to remove those links, you can use the disavow link tool inside Google Webmasters Tools. Again, make sure you do what you can to remove the links yourself before doing this or your request could be denied.

The next step is addressing your on-page SEO attributes and there's a lot to do...

1. Keyword Density- Your keyword density is atrocious! You have the main keyword [pull up banners] on the homepage 10 times alone. This is considered keyword stuffing. Your keyword density should be around 1% but not more than 2%. I actually suggest using the keyword just once or twice and then using synonyms because nowadays, Google loves synonyms. 

2. Spammy Internal linking structure- All the links you have in your sidebars and footers using keywords and pointing back to your homepage is very spammy! That was an old school trick that Google foiled long ago.

3. Spammy Outbound Links- You are linking to http://www.quapromotions.com.au/ several times on the homepage using the same keyword variations in the anchor text but all pointing to the page.

4. Thin content- many of your pages and products contain mostly the same copy and pasted descriptions and offer very little unique text for Google to read. Remove redundant textual content and replace it with uniquely written product descriptions.

This won't be an easy recovery because you have to take all these actions and then let Google crawl the site and re-index a few times before the penalty could be released but at least the good news is the site is savable. Clean all this up and add some REAL content of value to your and you'll be back on top and expanding once more!

Please reply back if you need further explanation or have other questions to ask. 
Re: To Matt Cutts - Business about to close due to SEO Becky Sharpe 1/21/13 4:40 AM
Your website is indexed - http://goo.gl/QUsgS

Others have already pointed out where you have gone wrong and what can be done to remedy it. No-one can rely on Google to give them free advertising - it takes a lot of work and increasingly utilising expert support to make your website as successful as it can be. 

You may benefit from speaking to someone locally who can help you. Check out Google's advice on how to select a SEO and stand back and decide where to go from here. Personally, I'd ditch this site and create a new one on a new domain name. Cleaning up will take a lot of time and recovery after that will be some months, at least.

First, tho, find someone trustworthy locally to help you.
Re: To Matt Cutts - Business about to close due to SEO studio74 1/21/13 4:35 PM
Thank you for all your answers.
I'm not sure what most of this means but I have taken all your point very seriously.
I'm no SEO person so I will try to find out the best I can and try to fix all these issues.
 
Regards
Peter
 
Re: To Matt Cutts - Business about to close due to SEO Lysis 1/21/13 4:39 PM
Any post that has "Matt Cutts" in it should follow with "hot computer nerd." I'm personally pushing for an autoban feature that kills any website owner that does not comply with this guideline. You're just lucky you got in before the new rule.
Re: To Matt Cutts - Business about to close due to SEO seo101 1/21/13 6:15 PM
What is the relationship to http://www.quapromotions.com.au/  ?????? 

Duplicate site on another doamin name:

Participating in blog network spam:
http://www.nfsg.org/display-banners-are-eye-catching-for-your-business

And what is all this spam:


... I only scratching the surface with the above!!!

"I have followed your tips and looked at most of your videos and articles"

Obviously not! With all that spam, Google got this one right!
Re: To Matt Cutts - Business about to close due to SEO seo101 1/21/13 6:23 PM
and what about this one??????
Re: To Matt Cutts - Business about to close due to SEO Lysis 1/21/13 6:35 PM
I want to have seo101's babies.  
Re: To Matt Cutts - Business about to close due to SEO mundabit 1/21/13 6:39 PM
Wonder if these are in the same stable:

http://www.promotional-items.com.au


Suspect Becky is right. Not only for Google, for the way the web is heading and for building a sustainable business. Not a bad plan to rip the lot down and amalgamate on one clean domain, build a brand in the business promotion industry..
Re: To Matt Cutts - Business about to close due to SEO StevieD_Web 1/21/13 7:22 PM
Lysis, ya changed your avatar..... why?
Re: To Matt Cutts - Business about to close due to SEO Ashley 1/21/13 7:27 PM
I'm going to toss this out there, because it hasn't been said - 

Peter. You're an idiot if you built a business that relied on organic search traffic. Google is opaque and highly volatile (the algorithm updates hundreds of tines per year). To build a business that relies on consistency from something that is inherently inconsistent is completely irresponsible.

I'm glad to see you're getting awesome help with improving the site(s) - but it's also time to rethink how you're building the business. I feel bad for your employees that they've been working for an irresponsible boss!

I have followed your tips and looked at most of your videos and articles.
Um, which tips/advise did you look at? After looking, did you decide to just disregard it?


Also, throwing out the name of a single individual (and one that rarely posts here) is pretty obnoxious too. 
Re: To Matt Cutts - Business about to close due to SEO Lysis 1/21/13 8:50 PM
>> Lysis, ya changed your avatar..... why?

LOL Well, my friend who asked me to change to a non-pink something got laid off and I got slack for not being the duck. So, here I am, because I like the duck and I love Microsoft Word for it's HTML awesomeness.
gregorysmith 1/22/13 12:04 AM <This message has been deleted.>
Re: To Matt Cutts - Business about to close due to SEO acotis-jewellery 1/22/13 8:18 AM
H,

Before I start I am not an SEO person, but a business owner who also has been burnt.

I have one bit of advice, if you decide to build a new site do not whatever any expert SEO company tells you, point the old site to the new site with a 301 Redirect (which my SEO company performed).

This after time just kills your new site, which I have just descovered.

Trouble is, you now have to be an SEO expert to employ one...
Re: To Matt Cutts - Business about to close due to SEO Ashley 1/22/13 8:31 AM
Consolidating multiple URLs with a 301 redirect is generally a GREAT idea.

That is unless you've been building a bucketload of spammy links. If you do that - it also forwards the spam links. 

if links are not the problem though, a 301 is great advice. It really depends on the situation. 


Trouble is, you now have to be an SEO expert to employ one...
Or in my situation, you have to not be in the SEO field at all in order to make good SEO decisions. :)
Re: To Matt Cutts - Business about to close due to SEO paisleyseo 1/22/13 9:01 AM
a. your title tags sucks.. make a sentence.. describe what your company is.
b. in the description don't use the word banner more than 3 times, again.. make it a proper sentence.
c. Did you register with google wbemaster tools.. did you set your country to .au?
d. your website doesn't look professional, there are people that have professional websites built, before they worry about traffic.. maybe you should have tried this..
e. stop worrying about seo.. that is just to get them to this website. when you get them here, do they call you? email? what? or do they leave?
f. you have what.. 10 different fonts on your website? pick one.. use it not comic sans, times roman and whatever for title, etc.. 
g. you are on page 2 at the bottom of Google.. YOU ARE ALMOST THERE!! - if you are in the top 3 pages, you CAN get to first page..
h. again.. with the design.. you website looks messy.. which means you may have been on the front page at once.. but people kept clicking to your website and LEAVING.. this is called bounce rate..this can push you down to 2nd page../
I. just searched on google for "pull up banners Melbourne" - http://www.google.com.au/#hl=en&sugexp=les%3B&gs_rn=1&gs_ri=hp&pq=pull%20up%20banners&cp=23&gs_id=2m&xhr=t&q=pull+up+banners+melbourne&es_nrs=true&pf=p&tbo=d&sclient=psy-ab&oq=pull+up+banners+melboun&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.41248874,d.b2U&fp=55978fbc6e813477&biw=1440&bih=767

you are #1 - why are you btiching at google.. you are #1 in google.com.au for pull up banners melbourne - fix your website and learn how to manage you business and stop wasting time bitching at matt cutts.. maybe you shouldn't own a business... ??


Re: To Matt Cutts - Business about to close due to SEO NDOL 1/22/13 10:32 AM
Hey Peter,

You're taking a bit of stick here...

Have you ever employed someone (either as a member of staff or a contractor) who said they would help get your website to the top of search results. 

If the anser is yes then I would start by pointing my finger at them (I'd actually do more than point my finger).

If the answer and you have been the webmaster SEM guy for your business then the blame falls to you I'm afraid.

The only other possibility could be a competitor building "spammy" backlinks to hurt your rankings. That however would not explain the poor state of the optimisation of your site itself though.

Just my 2 penny's worth..
Re: To Matt Cutts - Business about to close due to SEO mundabit 1/22/13 2:19 PM
Trouble is, you now have to be an SEO expert to employ one...

Or in my situation, you have to not be in the SEO field at all in order to make good SEO decisions. :)

Ashley's answer covers the majority case, because most people in the SEO field are not in the SEO field. Many web designers claim to be, about every marketing outfit, vast numbers of "specialists". No real idea but a guess at the global number of companies or individuals offering SEO, 300,000. The number offering this in a truly professional way, maybe 3000.

That's a 1% reality rate, hard to think of another sector the same. Of course there are shades of grey on top of the 1%, a good number who do have a degree of knowledge, stick to that and apply the knowledge well but far more fall into two camps:

1. Google ranking signals and guideline followers.

2. Not much more than snake oil sellers.

An SEO professional will have the skills to understand a business, their needs and their customers needs. They will be able to analyse role and performance within a company, plan and implement training accordingly. One week they might be focused entirely on precise technical details, or online profile requirements, as part of a larger team; the next, needing to strategise company wide.

I feel great sympathy for them. A perfectly reasonable professional label "SEO" has been pirated by the hordes, when the right people have much to offer. A combination of technical, marketing and business skills worth their weight in gold.

What most site owners need to do is not confuse this fine group with the vast volume of pretenders. The majority would do well to follow Ashley's thought "not be in the SEO field at all in order to make good SEO decisions." They either can't afford true SEO, or do not have a suitable project.

Better for them to either learn what they can, or tie up with good local developers who have made an effort, understand core requirements, make no promises but cleanly work to help the business. 98% of the sites who post here should wonder why they are being offered SEO, because they probably aren't. 
Re: To Matt Cutts - Business about to close due to SEO Ashley 1/22/13 2:48 PM
mundabit - that's a good summary of *most* of the reasons why I left SEO as a profession. 
Re: To Matt Cutts - Business about to close due to SEO AdamZilko 1/22/13 5:26 PM
I have to say, that I find it incredibly sad that someone comes to a Google forum, asking for help, not likely knowing what the heck they are doing, and they get people that say things such as,

your title tags sucks
You're an idiot if...
Obviously not! With all that spam, Google got this one right! (add a few more question marks everywhere else, because that's not disrespectful) 
A body inside a body... wtf. (is that last part really necessary?)

If you don't like what they have done, either don't post, or be respectful. No one needs the condescending judgement.

Blast away at me for pointing this out (and prove me right on this), but I get real tired of people on here taking that "I'm so much smarter and better that thou" approach while talking down to others. ESPECIALLY when real people are at risk of loosing their business and income. 

To all the rest that actually provided respectful feedback, thank you. That's what this community should be known for and represented as...
Re: To Matt Cutts - Business about to close due to SEO mcgids n#l 1/22/13 5:32 PM
ppl over here tend to get negative if they see websites built for search-engines.

https://www.google.nl/#hl=nl&safe=off&tbo=d&output=search&sclient=psy-ab&q=%22In+order+for+a+business+to+be+successful+it+is+essential+that+the+company%2C+and+its+services%2C+are+well+advertised.+Pull+up+banners+and+other+display+banners+are+a+popular+and+effective+way+to+promote+a+business.+Eye+catching%2C+inexpensive+and+portable+advertisements+are+the+perfect+%22&oq=%22In+order+for+a+business+to+be+successful+it+is+essential+that+the+company%2C+and+its+services%2C+are+well+advertised.+Pull+up+banners+and+other+display+banners+are+a+popular+and+effective+way+to+promote+a+business.+Eye+catching%2C+inexpensive+and+portable+advertisements+are+the+perfect+%22&gs_l=hp.3...775.1651.0.2041.3.3.0.0.0.0.68.68.1.1.0...0.2...1c.1.xfqf6_1BKqE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.41248874,d.d2k&fp=afee9e425bf5d217&biw=1920&bih=830
Re: To Matt Cutts - Business about to close due to SEO mcgids n#l 1/22/13 5:36 PM
also you are referring to matt cutts.. he is kinda holy-man in these forums. dont do that.
Re: To Matt Cutts - Business about to close due to SEO StevieD_Web 1/22/13 6:06 PM
Larry, Sergey, Amit and Matt

The faces of Google 
Re: To Matt Cutts - Business about to close due to SEO seo101 1/22/13 7:21 PM
"Blast away at me for pointing this out (and prove me right on this), but I get real tired of people on here taking that "I'm so much smarter and better that thou" approach while talking down to others. ESPECIALLY when real people are at risk of loosing their business and income. "

Those that spam to get their rankings deserve to be treated with contempt. Especially when a number of us here who have web properties that get abused by those who come here complaining about their rankings. Some of us have to spend a lot of money to deal with the crap from these people. Don't you think we have every right to be abuse these people?

I do not see them offering any financial compensation to those of use who spend so much time and money dealing with their spam.
Re: To Matt Cutts - Business about to close due to SEO AdamZilko 1/22/13 7:54 PM
Don't you think we have every right to be abuse these people?

No, absolutely not. You are assuming (based on your personal judgement) that everyone that posts and is asking help, purposely knew what they, or (more likely) someone they hired, were engaged in these tactics to purposely "spam" or hurt yours / someone else's business. Regardless, this is not the place to bash people and publicly hold them in contempt. And it's certainly not the place to "abuse" anyone here based (again) on your judgement. I can guarantee that that is not why Google set these forums up.

I've seen posts, specifically from you, in the past where the person asking for help was not a knowledgable SEO'er, and simply hired the wrong person. Ever talk to a plumber about SEO? You think that they know what a "spammy" technique is? How do you think their outlook on our industry is when they are trying to fix a mistake (known or unknown), and they are met w/ this behavior? It hurts us all. ESPECIALLY if they see this before they get a chance to post and are then afraid to even ask for help in the first place...

Regardless of if this person was the actual spammer or not, we should assume they aren't. The fact is, is that many of them are simply trying to help support their families, their employees (and their families), and their business. 

Look at how many of the Top Contributors reply to people. Especially those like Mike Blumenthals. They stay respectful or they just don't post...

I won't say anymore on this subject or reply further to validate my point. I am simply disappointed in the behavior, and that is my opinion on this.
Re: To Matt Cutts - Business about to close due to SEO Ashley 1/22/13 10:02 PM
You're an idiot if...
Yup. That's me. Guilty as charged. I'll stand behind it too. 


Look at how many of the Top Contributors reply to people. Especially those like Mike Blumenthals. They stay respectful or they just don't post...

I don't know who Mike Blumenthals is... never was one for name dropping though. But I'm a TC and I'm plenty rough around the edges. I know I've been accused a lot over the years. I've been called a few names over the course of today. But, a few things set me off about this thread:

-- addressing the title to Matt Cutts (or any other "NEED a Google EMPLOYEE" type of cry. It's obnoxious and dramatic. Good help comes from all folks here, on every level). 
-- Playing the "I'm going to lose my business because of Google!" card. BS. You never should have built a business based on organic search. It's irresponsible. I have strong feelings on this - but you don't own nor are you entitled to rankings and traffic from organic search. 
-- Saying you've read all the tips/etc. but then ignoring some of the most fundamental and often repeated basics.
-- "what did I do to piss off Google." Google isn't a hormonal teenager. It's an algorithm. Be logical. 
-- Not giving us important details from the beginning - like the multiple sites. People volunteer time to earnestly troubleshoot issues and keeping them in the dark does no one favors. 


Sure, the world can use more niceties. But honestly, I'm more interested in trying to help people and level the field a bit. I'm not going to sugar coat it. But hey, I'm not very popular either. I still feel good about the many HONEST business owners that have come in here and made reasonable inquiries.

I hope Peter takes it to heart - it sounds like he's listening. That's awesome. But you have to see how a post like this immediately sets people on edge... 



Re: To Matt Cutts - Business about to close due to SEO Siru414 1/22/13 10:30 PM
Hi Peter,

I have worked on for such websites and have brought them to ranking. If you want I can help you get your website ranking again.
If you want my help you can contact me.

Skype name: surajit.dahal
Re: To Matt Cutts - Business about to close due to SEO Ashley 1/22/13 10:31 PM
Siru - bad move. :(


This place is an open forum for people to get help. Not SEO folks to fish for business. Flagging as spam. 
Re: To Matt Cutts - Business about to close due to SEO Siru414 1/22/13 10:34 PM
@Ashley

I just want to help Peter nothing more than that. I really think he is in great need. Its about his business closing!! I am helping him foe the sake of humanity!!
Re: To Matt Cutts - Business about to close due to SEO seo101 1/22/13 10:42 PM
Nope, you trolling for business. That is against the rules you agreed to by posting here. Really dumb thing. Fortunately your lost has been flagged and will be gone soon.

The sort of "SEO's" that troll here for business are the very same "SEO's" that get most of the sites in trouble who post here.
Siru414 1/22/13 11:00 PM <This message has been deleted.>
Re: To Matt Cutts - Business about to close due to SEO Siru414 1/22/13 11:00 PM
Is helping a person in need that big a crime???
Re: To Matt Cutts - Business about to close due to SEO seo101 1/22/13 11:04 PM
This is a help forum; you not posting anything helpful; you just trolling for business..... just wait and see how long before your trolling post is removed.
Re: To Matt Cutts - Business about to close due to SEO Siru414 1/22/13 11:09 PM
Ok My dear!! Its your wish, not a problem if the post is removed.. but yeah I do can help him but the people like you do not want others to rise. If Peter wants to rise and make his business established once again then he needs to do the needful. And what is that wrong when I provided him with my skype name: surajit.dahal?? What is the problem I am not trolling for business but just helping him, my dear.
Re: To Matt Cutts - Business about to close due to SEO seo101 1/22/13 11:16 PM
"my dear."

Go away you insulting little  twat. I am no dear of yours
Re: To Matt Cutts - Business about to close due to SEO Siru414 1/22/13 11:18 PM
Ha ha ha!! So you wanna hear abusive words?? "My dear" actually meant Fuck You!!1 But I did not meant to use abusive words here. But you dragged me to do so.
Re: To Matt Cutts - Business about to close due to SEO mcgids n#l 1/23/13 3:15 AM
c'mon ppl...
Re: To Matt Cutts - Business about to close due to SEO Ashley 1/23/13 6:17 AM
Siru - if you are truly interested in helping, then you can post here rather than take it off the forum. 
Re: To Matt Cutts - Business about to close due to SEO Lalits 1/26/13 12:39 PM


On Wednesday, January 23, 2013 7:47:05 PM UTC+5:30, Ashley wrote:
Siru - if you are truly interested in helping, then you can post here rather than take it off the forum. 

Siru,

I agree with Ashley here. If you really want to help him go ahead and post your suggestions how you can. And, I also can see that you are only trying to sell him your SEO but this isn't right place to sell and also keep in mind that selling in my opinion is possible if you can really help someone and if you believe so that you are here to help him then suggest him something that he really needs first and may be he (many others as well who need SEO) can hire you then. 

@Peter, I also checked your website and found that your site firstly is EMD and apart from that you are spamming your website by keyword stuffing, poor content and poor links. So, I would suggest you to firstly rewrite your content which targets users (no keyword stuffing again and informative content) and not Google. Also, remove all the keywords you have put in sidebar and footer. Once, done with content go ahead and ask your SEO person to remove all the spammy links they have built and then request those links to be ignored by Google Disavow links tool. 

My personal suggestion, before hiring someone for SEO again, don't forget to have some basic SEO knowledge that you can find easily online or visit www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf. And, also behave like a businessman and don't only think SEO a way to earn online as there are many other things to do such as PPC, local listings in sites like yelp, yellowpages etc...

I hope you get your site back to ranking again sooner.

Good luck.
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