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What is

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What is alexdrozd 3/26/09 8:25 AM
This is a big referral. What is it?
Re: What is Analyticspro.Anna 3/29/09 10:07 AM
This surely has nothing to do with Google. I am not sure what website this is. If you see this in your referral sites data, click on the small squares made right next to the site name to open and view the referral site.

Re: What is ShoreTel 3/31/09 5:49 PM
You will see that referring URL when your company uses DoubleClick (purchased by Google a couple years ago), to advertise your company and/or website. Normally that means you have not turned on auto-tagging in your AdWords account, and/or have not added manual tags to your non-AdWords ads in DoubleClick.
Re: What is PPC_Guru 4/12/09 10:03 AM

Are you advertising on the Google Content Network? (e.g with Text or Banner adverts) and is visible for more than 24hours? (i.e did you get a 1 day spike then it died?)

If you are seeing referrals from or these will either be from:

1) content network advert that has got cached in the Search Engine Results (SERP)
2) content network partner that is using an out-of-date ad feed from google (publishers often us daily advert caching to improve page load times)

It is caused when the gclid lookup does not resolve to a click when it is process by GA, so it is left as a referral from & not change to medium=cpc and source=google (you are not normally charged for these cached clicks).

Google could fix the caching by updating with
User-agent: *
Disallow: /pagead/
The legacy system already has a do not cache  /pagead/ however this has not yet got copied across to yet (hint, hint google)

You can see an example of a content network advert which could be cached in the SERP here: (Cached adverts /pagead/ads*) (Cached Temporary Click redirects 302`s /pagead/iclk*)
---- Adwords Help quotation:
Referrals from are clicks on your AdWords ads showing on the content network - specifically, ads showing on publisher sites in the AdSense program - for which the destination URLs have not been tagged. If you have noticed appearing in your reports, please check to see if auto-tagging is turned on in your AdWords account or that your own campaign variables are labeled correctly.



There is a 3) scenario where you might see a referring visit from If you are using DoubleClick to manage your paid search (e.g this also uses a temporary 302 redirect to (or if you are in UK). These 302 are also being cached in SERP.

Note: to Google Adwords Team it is a bad idea to use the domain for click forwarding on paid search adverts on AND behavioural targeting (aka Internet Based Advertising on the content network... because if a spyware program blocks to disable behavioural targeting it will means that the paid clicks on will not resolve to the advertiser landing page, but the client is still charged! (e.g try blocking on your router, then click on an advertiser who uses DartForSearch to replicate this error. Long term I would encourage removing from the 4 steps in the 301 process used by; just to prevent lots of angry advertisers ;-)
2. (302 Moved Temporarily)
3.;xxx&url= (302 Moved Temporarily)
4.;xxxx;~dc_rdr=? (302 Moved Temporarily)
5. (200 resolves OK)
Re: What is PPC_Guru 4/21/09 3:54 AM

Do you want to send an email to the hostmaster [at] and ask them to
updating with

User-agent: *
Disallow: /pagead


Re: What is Analyticspro.Anna 6/1/09 5:57 PM
Hey Guys,

The technical team has been informed about this issue, and are working on correcting this.
@Phil: Thanks for the detailed explanation!

Re: What is PPC_Guru 8/17/09 5:33 AM
This problem has not been resolved there are 791,000 pages effected

Banners are still being cached in SERP`s which means the GA users encounter the "" referrer

Three solutions:

1) update with

User-agent: *
Disallow: /pagead

2) add line to this page

<head><meta name="robots" content="noindex, nofollow"></head>

3) add this line to (or add at server level):

X-Robots-Tag: noindex


GET /pagead/ads? HTTP/1.1
Accept: text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8
Accept-Language: en-gb,en;q=0.5
Accept-Encoding: gzip,deflate
Accept-Charset: ISO-8859-1,utf-8;q=0.7,*;q=0.7
X-Robots-Tag: noindex
Keep-Alive: 300
Connection: keep-alive
Cookie: id=xxx||t=xxx|et=xxx|cs=xxx

HTTP/1.x 200 OK
Content-Type: text/html; charset=UTF-8
Content-Encoding: gzip
Date: Mon, 17 Aug 2009 12:17:45 GMT
Server: cafe
Cache-Control: private, x-gzip-ok=""
Content-Length: 3847



Google Help page

About the x-robots-tag
Re: What is PPC_Guru 10/7/09 4:31 AM
Matt Cutts said that using <meta name="robots" content="noindex"> is more effect at removing urls from Google index, than blocking pages using robot.txt

This is because robot.txt does not block the DMOZ description or external reference & anchor text on external links point to the site. See this video for more details:

So... option 2) or 3) are better.

2) add line to this page
<head><meta name="robots" content="noindex, nofollow"></head>

3) add this line to (or add at server level):
X-Robots-Tag: noindex

There are still 1,450,000 pages indexed from (these are mostly 302 temporary redirect pages)

Please can Google fix this? I don`t like talking to myself!


Re: What is PPC_Guru 10/27/09 5:01 PM
I found out why the Robot.txt  Disallow: /pagead did not work...

An I have discovered some new Robot.txt functions (from November 2007)...

User-agent: GoogleBot
Noindex: /*.txt$
Noarchive: /cloaked/*.html$
Nofollow: /links/*.php$
Nopreview: /scholar/*.pdf$
Re: What is Green Junkman 11/18/09 5:06 PM
You are not talking to yourself as this came up 1st in my search. I am confused I use ad words and googleads.doubleclick is showing up on about %40 of my clicks. Are these clicks not even hitting my site? Might have to pull the program soon it's been okay but. Thanks for the info Guru nice credentials.
Re: What is PPC_Guru 11/19/09 4:24 AM

If you are running Google ContentNetwork and seeing 40% of referring traffic from this is probably a GA + Adwords cost import linking issue (make sure Adwords is linked to your GA account and import cost settings is Ticked in GA).

If you are not running on Google ContentNetwork or about 10% or less of referring traffic was from this is probable due to the cached click issue mentioned above (I am still awaiting Google Organic or DoubleClick team to remove the 1,340,000 pages from the GoogleIndex:


Re: What is PPC_Guru 12/14/09 1:22 AM
The Guardian UK`s Tech journalist just recommended blocking all doubleclick adverts/redicts using the windows hostfile (Search&Destroy also does this see )

FurhterReading: #[McAfee.Cookie-Doubleclick] #[MVPS.Criteria] #[Panda.Spyware:Cookie/Doubleclick] #[SunBelt.DoubleClick] #[Tenebril.Tracking.Cookie] #[] #[Lycos] #[McAfee.Cookie-Doubleclick] #[MVPS.Criteria] #[Panda.Spyware:Cookie/Doubleclick] #[SunBelt.DoubleClick] #[Tenebril.Tracking.Cookie] #[] #[Lycos] #[DoubleClick] #[DoubleClick]
doubleclick.shockwave.comdata #[] #[] #[] #[] #[]

Re: What is PPC_Guru 12/16/09 4:01 AM
Can someone from Google PLEASE update robot.txt to disallow spidering & archiving these links by updating this file: with

User-agent: *
Disallow: /pagead
Disallow: /~at/
Disallow: /~a/
Disallow: /~ah/
Disallow: /~atfef/
Disallow: /gampad/ads
Noindex: /pagead
Noindex: /~at/
Noindex: /~a/
Noindex: /~ah/
Noindex: /~atfef/
Noindex: /gampad/ads

This will removed the 204,000 files naff files...



Suggustion based on this post:

Re: What is PPC_Guru 1/29/10 2:41 PM
Found out that there is now a "noarchive" for on pahe meta...
<meta name='robots' content='noindex,nofollow,noarchive' />

Is Google EVER going to update this file??? Doe they even Care!!

Re: What is PPC_Guru 2/5/10 6:41 AM
Re: What is PPC_Guru 2/21/10 3:30 AM
Re: What is justsandy 6/15/10 3:21 PM
Hey, I found this site that overnight made it to the first page for search keyword "faux painting". All the pages have lots of Google Ads placed in a manner at the top and right that are against the rules. When you click on any of them, you get nothing but another page with more Google Ads!!!!

This is the page:

I know someone is being charged for these clicks and it's ethically and legally wrong.  Here's one of the pages that comes up when you click on the ads at the top or right side (makes no sense):
Re: What is bangshift440rt 10/3/10 7:55 AM
I hope that everybody stops using google over this. google has become absolutely useless to me, because all important searches are redirected to a "page not found" due to googleads.g.doubleclick. let greed bring them down!
Re: What is Great2BMe 11/16/10 10:44 AM
My traffic started when I advertised with Google's new mobile advertising purchase, AdMob.  I've discontinued my AdMob advertising yet still get 50% of my traffic from

Sidenote: Rumor is that Google's development teams have bitten off more than they can support with their ongoing office application and international expansion and thus have a VERY long list of "to do" items in their development and support queues.