| Urls for keywords or urls for ads? | chesbay | 9/1/11 6:35 PM | We have a consultant who is telling us that they use keyword urls, not ad urls, because that's more effective. So if you pull up our ads on the keyword "chesapeake boating" for example, whichever one of our three ads comes up the link will always go |
| Re: Urls for keywords or urls for ads? | Robert Coats | 9/8/11 9:57 PM | Hi Chesbay,There are both pros and cons to the having the URL at the keyword level. As to rather it is more effective or not is debatable and would really come down to the particular strategies and account management style of the one managing your ac |