| Dynamic inventory management | calbbb | 4/5/12 1:54 PM | Please select your platform version***: DFP-Premium or DFP-Small Business DFP-Small Business Question or Issue: I'm a bit overwhelmed by the tools and documentation available in the DFP-Small Business kit, so I apologize if this is a stupid questio |
| Re: Dynamic inventory management | Ingraye | 4/9/12 12:16 PM | Dynamically compete? No. DFP knows what Adsense CPM is because DFP is part of the Google network. I highly doubt other Ad Networks are willing to give away the CPM value of their ads. What you can do however is to have the other Ad Networks CPM s |
| Re: Dynamic inventory management | Adguy_ViPer | 4/16/12 10:10 AM | No. |
| Re: Dynamic inventory management | oncalladops | 4/16/12 10:52 AM | In DFP Small Business there actually is NO type known as "Ad Exchange"...I think you are thinking of the DART Legacy product which allows you to choose what sort of line item you can have...and then allow for prioritizing within that line item. Total |
| Re: Dynamic inventory management | Adguy_ViPer | 4/16/12 11:32 AM | The actual documentation seems to be old but this supports that there is: https://developers.google.com/doubleclick-publishers/docs/reference/v201203/LineItemService.LineItem#lineItemTypeIt comes out of the DFP API and lists all the types of LIs, th |
| Re: Dynamic inventory management | oncalladops | 4/16/12 11:42 AM | Interesting...well I do know that not everyone is "allowed into" the AdExchange...so that may be it too. Even in my demo environment for DFP Premium...there is no setting for this. Most people, sadly, are excluded from a great product. :-( |