Categories: Trafficking : DFP Small Business :

Big discrepancies between DFP reports and Smart or DoubleClick data

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Big discrepancies between DFP reports and Smart or DoubleClick data B_Ofi 5/23/12 8:48 AM Hello, We are getting very big discrepancies between our DFP reports and the campaigns allocated in other servers such as Smart or DoubleClick and uploaded on DFP through tags. We are talking about 50% or even 60% more impressions on DFP than the i
Re: Big discrepancies between DFP reports and Smart or DoubleClick data oncalladops 5/23/12 9:54 AM Hi Beatriz, One thing to look at...what is the time zone in your DFP server and what time zones are the other ad servers in?  I've had this happen where my server is pulling on California time and the others are on NY or even European time!  Really m
Re: Big discrepancies between DFP reports and Smart or DoubleClick data B_Ofi 5/23/12 10:23 AM Thanks Rainey. We are comparing monthly numbers so even though the time zone might cause some discrepancies, they shouldn't be that big :(
Re: Big discrepancies between DFP reports and Smart or DoubleClick data oncalladops 5/23/12 10:40 AM depends on the difference, but no, it should not be that big. If you can give me more details I can look into it, but without access to your DFP I'm pretty sure my hands are tied. You might contact DFP...they do look into discrepancies that are this
Re: Big discrepancies between DFP reports and Smart or DoubleClick data B_Ofi 5/23/12 11:15 AM Thank you! I have just submitted the form with all the reports so they can analyse the case in deep as I think it might be something specific in my account. I will copy their answer here though, once I receive it, in case it could help to someone els
Re: Big discrepancies between DFP reports and Smart or DoubleClick data dcsmania 5/31/12 10:39 AM I'm looking forward to hearing what you might have discovered as we're witnessing something similar.   I have big discrepancies (10%) between Google DFP  and what's being reported by a client using DoubleClick.