|Question about tracking two different campaigns without overwriting each other||SunnyDanielle||5/3/12 6:06 AM|
Please if you could give me a hint about my following issue.
Which is the best way to track efficiency of two different campaigns which could interfere each other inside Google Analytics in the following scenario:
We have visitors which come from Adwords campaign. They download the software and we can see how many of them buy it from this Adwords campaign.
Also we have another campaign – after installation of our software a landing page pops up with a thank-you message in the internet browser so we can track all software installations inside Google Analytics.
But the problem is – if a visitor, which initially came from the 1st campaign (Adwords), installs the software and gets the thank-you page opening in his internet browser – he becomes as the referrer from the 2ndcampaign, so the first campaign is not able to track purchases now.
Is there any way so we could have 2 different campaigns running with no impact on each other?
We just need to track both visitors types inside Google Analytics.
Lately I learned a lot about Multi-channel funnel reports and started to learn custom variables.
For the moment for each visitor who opens the after-install page I need to collect such info as: Install/Uninstall, product name, product version, registered/unregistered, campaign name. So the first idea is to use Google Analytics URL builder.
But I still worry that the source of the previous visit from Adwords will be overwritten with new data, so I will not be able to track PPC campaigns results. So I can use multi-channel funnels in this case.
Please if you could let me know the best practice for tracking the after-install pages in this scenario regarding all these 5 pieces of data I need to collect?
|Re: Question about tracking two different campaigns without overwriting each other||SunnyDanielle||5/3/12 8:28 PM|
|Re: Question about tracking two different campaigns without overwriting each other||SunnyDanielle||5/5/12 12:05 AM|
Are there any experts?