What ever it is called, there is room for different categories.  Cooking, sewing, fiber arts, paint, drawing.  Aren't we all tired of getting pushed to the bottom?   Beauty tutorials are sponsored by the big makeup companies who send free product samples to everyone who will do a makeup video.  This just bumps the algorithm to favor makeup at the hands of deep pockets(sponsor beauty products).  HowTo is overly saturated with beauty products!