"The popularity of the request to add an X button back also suggested to us that we weren’t putting enough interesting content on the page, so we’ve added more options to show different kinds of info"

Um, what??? Surely you mean:

"The popularity of the request to add an X button back also suggested to us that we NEED TO PUT THE X BUTTON BACK"

How on earth do you deduce that requesting the reinstation of a button to remove content actually means we want MORE crap that we can't get rid of??

The mind boggles.