Before I came to
YouTube I used another big video hosting site. That video site
platform was raised up by building blocks which were the users.
Suddenly the runners of the site started to ignore users and force
unwanted changes on their users. Most of the users back then
eventually jumped ship to YouTube.
The big arrogant site
started rapidly dying. The building blocks had gone and the platform
collapsed. I think it was about a year ago, maybe more, I went back
and had a look at the site. They had totally revamped the design. It
was intuitive, well thought out and greatly superior to YouTube in
every way.
So there was the site
that had been big but now with hardly any users, with a brilliant
interface. The problem is nobody noticed because they were on
YouTube. It was too late and without the platforms building blocks it
had already hit the ground.
Two days ago I looked
again at the site. It is now a ghost town. Even half the big tabs at
the top of the main screen have incorrect hyperlinks that take you to
an error page. By changing the address I was able to see the pages
existed but nobody cares.
The YouTube platform
was raised using the same blocks and techniques. After google had
bought YouTube I did a test. I had a successful video that very
quickly gain thousands of hits. I made a better version on the same
theme '2'. I made the same tags, placed it in the same section and
waited. Many months later it has a maximum of 30 views. Compared with
the other one that has over one hundred thousand it proved to me that
as a building block, I was now drowned.
YouTube building blocks
(the users) since google bought YouTube have been met with teenagers
suddenly popping up with professional cameras, professionally
directed and really noticeably professionally edited content.
TV channels, arrogant corporate
forced changes to a site that had been built by US the building
blocks, ignoring the users and pretending to listen. Sound familiar
folks? This is by a corporation that “Accidentally” mapped all
the wifi users in the U.K. The “Oh we forgot the software was
there,” answer was laughable. Did google also forget the
specialized receiver for scanning all the wifi channels and the
omnidirectional antenna/aerial on the roof of the vehicle?
We were sold to the
highest bidder, google. The corporation now has its platform and
thinks it doesn't need the building blocks. It is soullessly
squeezing out anyone who doesn't bring it lots of lovely money.
Unfortunately google is
making a fatal mistake by not looking at the business models of
successful video hosting sites that when the building blocks jumped
ship, crashed to the ground. Once the ground is hit, there is no
going back. It is the end. It doesn't matter what you do with
brilliant interfaces, the blocks have gone.
Google also should
think on this. Just because their new content is getting hits does
not mean the hitters are the same hitters that were clicking on our
videos. The internet is a big place and there is a bunch of users
that have come into their teens with a google owned YouTube. The
whole reason I loved (past tense) YouTube was because anyone could
pick up a camera, even a mobile phone and their content was NOT
television.
It will not take a lot
for this platform called YouTube to collapse when the building blocks
jump to an alternative. It is not if but when.
-----------------------------------------------------
Kendall & the rest of the YouTube team, You wrote:
What’s next?
We’ve taken your feedback to heart etc.
----------------------------------------------------
If the above statement was true, everyone on here screaming at the tops of their voices to ditch bland, unintuitive Panda would have been listened to. Instead you are intent on changing a few things to make it look like you are listening but in reality you are still intent on rolling this corporate driven panda entity out.
As a YouTube building
block, I feel angry and annoyed. The new changes have crossed the line. The real objectives are
clear and it is because of this I'm out. I'm voting with my feet.
Please note that due to
security this post is coming from an anonymous channel I set up.
Unless something radically changes, all my channels will be closed on
January 20th 2012, I'm out.
R.I.P. YouTube, for when the platform does fall there will be no going back.