I do SEO for many clients. Today I noticed that many of my clients sites were now being outranked by a huge site (millions of pages) I took a quick look at the competitor to see if I could figure out what they did to move up so many spots. I noticed they now have 6 Google + 1's on every single page that they have an Affiliate Marketing I frame on the page. They also have 3.5K Facebook likes on all of those pages. These all appeared overnight. I find it amazing that they could legitimately get the same number of +1's and likes on every single page, especially at this quantity. (Millions of pages with the same # of +1's) They are even getting positioned above my clients Google Places accounts. This seems really bogus. How can anyone get these kinds of numbers overnight?