Re: Industry leading site hit by new update, small unknown sites profiting with bad services!
Apr 15, 2011 12:16 PM
Posted in group:
Crawling, indexing & ranking
You love your business and your website. This makes perfect sense. Everyone does. We all work hard and when something like this happens it's like someone stabbed our baby. It hurts a lot.
The issue is that when people offer suggestions you are blatantly insulting them. They are insulting your content, you are insulting their person. BIG difference.
On to the content farm comment, which I agree with. A content farm is NOT copied content. It is simply content that is thin which means content that really isn't very helpful. Using that article (work from home) as an example lets go over it.
As a casual reader what would I gain from this? Would I have the tools I need to start working from home? No. Would these tips be something I wouldn't have thought of when deciding to work from home? No again.
More indepth information from an expert is what people would like to find in the search results.
A good tip might be to delete those pages AND start creating high quality content for the site. This content can be in the form of articles helping companies deal with virtual offices, how to effectively use a virtual assistant etc. High quality niche content from an expert that people want to read. the content you have now is very generic and won't really rank. By creating the niche content you'll end up ranking better in long tail keywords.