Google Product Forums

Re: We lost over half our US traffic ... We're a discussion forum with an editorial side, 100% unique content

StevieD_Web Mar 4, 2011 12:07 PM
Posted in group: Webmaster Central

Categories: Crawling, indexing & ranking :

my AdSense rep, my AdWords rep, my Google Custom Search rep, my Google Ad Manager rep
 
Therefore, I reached out to my editor about making it a priority to get a lot more editorial content out right now.
 
 
Lets see what we got here....
 
Cranking out content for the sake of content.
 
Ads, ads, ads.
 
The very definition of a Content Farm..
 
How about spending some time sanitizing your website of ads.  Start with very old content.  If the content/discussion is appropriate then keep the discussion and remove the ad.  Show Google the priority is the content, not the ad.
 
At some point, if you do enough ad removal on the historical content, your ratio of ad to content will fall inline with the parameters set by the Farmer update.
 
Then, stop using any news feeds for your publications.   Intel got a new chip?  Great.  Write your press release.