Re: Think you're affected by the recent algorithm change? Post here.
Mar 3, 2011 10:19 AM
Posted in group:
Crawling, indexing & ranking
Our site is www.onewayfurniture.com - We are one of the oldest sites online for direct furniture sales, selling furniture since 1997 on ebay, and launched our website in 2001. First let me say I'm grateful for the traffic we've received over the past decade from Google. I understand this is free traffic and Google owes us nothing. Google has helped me build a business of 20 employees as a result of being able to blend free traffic with paid. I'm not going to discuss how much I spend annually in Google adwords, because I don't think it has relevancy here. We have read Google suggestions for creating a site, and do our best to follow every single guideline.
All that being said I want to make sure Google understands the impact on ecommerce stores. Our store was significantly hit since February 25th with a loss of over 50% of both our organic traffic and revenue. Our root keyword "furniture" seems like it got wiped off the map and it previously was in the top 30-40 results, and I currently can't find it in the top 300. We lost ranking on thousands of other keywords and dropped significantly on many other key terms like bedroom sets, bedroom furniture, dining tables, home theater seating, etc.
Over the past 2 years we have put a greater emphasis on ignoring the content the manufacturer provides us with (although they request we post the exact specification and information as given). We have over 35,000 products and have tried to rewrite as many as we could just to brand ourselves and to provide greater romance copy for the consumer to bring the product to life. With so many products we just didn’t think it was important to be unique on every single one and were not doing it with any SEO in mind. With this latest update having such a major impact on revenue I would rush to write unique content for every single product if Google would like that content to be different and it would help to restore us. However, I'm not sure if that’s what the intent of Google was or if they would appreciate such a drastic change by us.
I am kindly requesting that Google take a closer look at www.onewayfurniture.com and escalate to the team for review. You will find that our site has a history of following the Google guidelines and we were just putting up products for sale that the manufacturers gave us with the specs and copy. Most manufacturers deal with between 50-200 online accounts, so it’s easy to see how the content can be perceived as "duplicate". However, with a few exceptions not many have been selling since 2001.
I thank you for any help and consideration. We are eager to hear a response from your team and if you feel there are changes that we could make to fix our rankings we are prepared to do so.