@seo101,  I have to agree with some of the other people commenting on your posts.

Free ride?  Who supplied the quality content for all these years to Google to allow them to be as successful as they were?  An algorithm is worthless without quality content.  What if all Google had for E-Commerce results the past 10 years or so was the shallow shells of the big box stores content?  The big box stores that didn't give a crap about SEO until recently.  Yes there is bad content out there and yes it needs to be cleaned up.  So if content farms are now outranking legitimate e-commerce retailers how did that help?

So easy on the free ride.  Those of us that have been in e-commerce and SEO for 10 years or more feel like Google in part built their success on our work.  We made major investments in time and money to make and optimize our content.  So forgive us if we feel that Google turned their back on us with giving the search results away to the box stores.  Forgive us for being upset that we've had to lay people off.  The fact is, some companies are pure play internet retailers and since Google is THE market especially for the tech industry they have the capacity to make or break businesses.  For a lot of small businesses, Google isn't the icing on the cake it is the cake.  We can’t afford to open dozens of brick and mortar stores, print $100,000 catalogs and put teams in the field.  We've provided a source of quality products at lower prices because of lower overhead.  

So you can thank your good friends at Google when you find out that they have not only reduced the selection of places to shop, but also the products.  And next comes price.  If the box stores don't have to compete with the pure play internet retailers anymore, up go the prices.

The net impact of this change is simply bad.  I haven’t seen enough improvement to justify the amount of collateral damage that took place with Panda.