I guess it's a relief that the sudden drop in our rankings wasn't a result to something we did or didn't do and it's a relief to see we are not alone and are greatly affected by this change. This update has caused our ecommerce site (www.BamaBabiesAndBirthdays.com) to rank the worst it ever has since it went live in 2004!!!  Back in 2007 we ranked nearly a whole year in the 3rd position for our number one keyword "baby shower favors".  After moving the site to a new host it dropped a bit and we knew our rankings may shift around when moving to a new host.  However we always stayed within the first 10 search results with Google. Now we've been pushed to the 3rd page of Google ranking around number 26 for this one keyword.  I hate to mention our other keywords that we have dropped from as well.  

We are an ecommerce site that sells baby gifts and baby shower favors and have been in existence since 2004. We have written the majority of the content on our site ourselves ...granted since we sell many of the same products as others in our industry it's hard to write descriptions for those products differently without compromising the information that is need and required to give to the shopper. However, we try without forfeiting factual or prudent information that needs to be disclosed about each product.

I'm sure Google is doing what it thinks is best for its users of the search engine however it's apparent the latest update has caused many reputable ecommerce sites to drop significantly, including ours. Shifts like this really hurt the small business owner and make it extra difficult to continue to provide a safe rewarding shopping experience for our customers. I'm hoping that this was not the intent of the latest update and that Google was only trying to eliminate spammy sites or sites that do not offer the visitor what it is looking for.

Please review our site (www.BamaBabiesAndBirthdays.com) ...and thank you for allowing us the opportunity to tell you how Google's changes affect us.