Re: Unnatural Links, Webmaster Tools, and "Negative SEO"
Apr 18, 2012 5:28 PM
Posted in group:
Unfortunately it's a little early to declare a result, because the shift in rankings on [seo book] matches what I have "achieved" during theme testing a few months back, prior to the site moving to new hosting, when the current theme was deployed again. Got some structural stuff to get back in place, and the internal linking isn't where it should be (run of site links to monthly archive pages, etc). So we'll see in a couple weeks on that, once we get everything back in place. You can probably find the old site on Wayback if you want to explore the differences.
The "shift" on [seo] is just a movement back to normal - there have been a several weird "spikes" in ranking on that query in the past year but nothing terribly exciting - usually lasts about a week and goes back down. Looks like they measured ranking during the most recent spike.
So we'll see - with any luck, they'll be able to create a definitive public case of negative SEO. That would not be a terrible outcome, because we need to know if Google has shifted that far, so we can call them out on it.