Re: Update: Upcoming Google Product Search Feed Specification and Policy Changes
Oct 3, 2011 12:58 PM
Posted in group:
Google Merchant Center
Announcements & Known Issues
if no gloabl-trade values exist do not submit any global-trade values (gtin, brand, or mpn).
if no global-trade values exist simply contact google for an exemption.
if global-trade values do exist, age and condition do not matter.
google does not want global-trade data that does not exist.
variants are only required if you offer the item in variants -- if there are no variants simply do not submit item_group_id and submit a single item.
google does not want variants if variants do not exist.
classification is by physical type of item not age or condition. e.g. for google_product_category simply use: Apparel & Accessories > Clothing > Outerwear > Coats for product_type you may use any value you wish.
for non-variant u.s. clothing google simply requires -- color, size, gender, age_group apart from the standard required attributes such as price.
for non-clothing apparel items such as handbags size is not required.
the price submitted to google, the price displayed on the webpage and the default add-to-cart price must all match exactly at all times.