Re: Enrolled in Google Grants, now doing paid-how to keep separate?
Apr 16, 2012 8:47 AM
Posted in group:
Google Grants Help Forum
Managing Your AdWords Account for Google Grants
Simon is correct, you will need to run the two in separate account.
However, be careful running identical campaign and targeting the same keywords as that can cause you to run into some issues and cause you to violate the AdWords policies concerning dual serving of ads.
What I recommend to my clients with both paid and grant accounts is to use the paid account to run ads on the display network. Display ads can be extremely effective for nonprofit organizations and are the perfect compliment to run along side a grant campaign.