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Re: Is anyone able to tell me what is an average result for a Rich Media campaign?
brycemh
Sep 18, 2009 9:14 AM
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DoubleClick Rich Media
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News and Announcements :
That truly depends on the creative and targeting, but below is a link to a comprehensive DoubleClick research report on Rich media vs. Flash banners.
http://www.doubleclick.com/insight/pdfs/The_Brand_Value_of_Rich_Media_and_Video_Ads.pdf
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