We are getting very big discrepancies between our DFP reports and
the campaigns allocated in other servers such as Smart or
DoubleClick and uploaded on DFP through tags.
We are talking about 50% or even 60% more impressions on DFP than
the impressions registered through the tags on Smart and
DoubleClick so the advertiser is not very happy. We have made sure
that the macros are installed properly so that shouldn't be a
On the other hand, the creativities uploaded manually to DFP on
GIF or JPG format don't show any discrepancies.