I agree it would be good to hear from Google about this issue but I think it's a case of they don't know what to do yet. They are in the same boat as many website owners in that no one knows how to gain consent. The UK government has got it's self in a mess because they have left it too late to negotiate with the EU and are now obliged to make the law. I think the government are working with browser developers because they can see that users wont like having the same pop up coming up every time they visit a website. After all part of the reason Microsoft changed IE was because people didn't like pop ups asking about cookies and so left it to the user to decide. This is a step backwards for the web. Whilst I agree that tracking a person across multiple sites shouldn't be allowed a website owner should however be allowed to track a person on their website. I use google analytics to track visitors on my website. My view is that this doesn't breach a persons privacy because I cannot personally identify them with the information collected by google cookies and the majority of GA users are interested in group numbers rather than individual visits.