The secret reason why everbody revenue getting down even though traffic and ctr increases
Real Web Master
Feb 13, 2012 3:14 PM
Posted in group:
AdSense in English
Reports and Earnings
Alright people. I am going to explain the reason here. The reason is Google new accepting aggressive publisher policy.
Currently google is accepting almost all of the publishers that which applied for adsense almost up to 95% automated. So 95% of the applications are automatically accepted by bots.
So the publisher quality is decreased like hell and also the number increased by insane numbers.
Why google does this ?
the answer is simple. They only refund the invalid clicks money to affected advertisers. So they get 100% revenue from the valid clicks when disabled account.
Also you need to reach 100$ threashold to get payment. So i can clearly say that 1.9m out of 2m publishers did not reach 100$ threashold which means millions of extra revenue which have not paid yet.
How do i know ? From my 3 years publishing experience. If you are you also a careful observer you would also see the newly accepted websites quality. There are many websites recently accepted which has less than 10 visitors per day. Can you imagine this ?
They are not ranked at alexa top 30 million. So with this agressive and shity publisher acceptence policy the money that real publishers can get decreasing and keep decreasing.
Yes i know that the some months are better than some months. But first month of the year already passed and compaines already started to spend money on advertising. Though the revenue keep getting down for entire publishers not for small group. This new aggressive acceptance policy is the main reason.
So in the end google keep increase its revenue and the publishers keep earning less.