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When I use the AdSense formula to validate my RPM I get a value that is lower than appears in the report. Why?
roybu Mar 5, 2012 11:41 AM
Posted in group: AdSense in English

Categories: Reports and Earnings :

According to the AdSense help pages, the formula for RPM is:  RPM = (Estimated earnings / Number of page views) * 1000.  However, when I take the relevant information out of my Performance reports and plug them into the formula I get a value that is different (and lower) than the page RPM that appears in my report.  What other factors are being taken into account in the report´s calculation?