When I use the AdSense formula to validate my RPM I get a value that is lower than appears in the report. Why?
Mar 5, 2012 11:41 AM
Posted in group:
AdSense in English
Reports and Earnings
According to the AdSense help pages, the formula for RPM is:
RPM = (Estimated earnings / Number of page views) * 1000. However, when I take the relevant information out of my Performance reports and plug them into the formula I get a value that is different (and lower) than the page RPM that appears in my report. What other factors are being taken into account in the report´s calculation?