|Google announces 20% profits drop - many webmasters complaining about AdWords||ChrisWatts||10/18/12 3:49 PM|
Just thought I'd open a can of worms as I have an opinion on this.
Many websites have been forced into paying for AdWords after various algorithm updates - and now it has emerged that Google's profits are down 20%; and AdWords revenue is up 45%.
Regardless of how websites got to Page 1 previously, it's pretty obvious that they'd have more money to throw at AdWords than a site that was previously on Page 2, for example.
I'm being very cynical but Google is run for the benefit of its shareholders, much like Facebook keeps getting blasted for.
Google's official line is that they're trying to make search results more relevant - that's certainly not been the case in my sector - but maybe that is just sour grapes from me!
|Re: Google announces 20% profits drop - many webmasters complaining about AdWords||Lysis||10/18/12 4:00 PM|
Moving to chit chat...
|Re: Google announces 20% profits drop - many webmasters complaining about AdWords||zihara||10/18/12 5:02 PM|
I got a thing from HubSpot today telling me to get out of PPC (like AdWords) and put my time, energy and money into massaging pure organic search... The ROI on increasingly expensive PPC is in the toilet and no one is seeing any chance of recovery. ROI on organic search, well, Google has shot that in the head in their SERPs for many folks, forcing many to begin paying for AdWords and destroying many that supported themselves on AdSense.
Imagine what it would be like now if Google had paid attention to keeping their index clean from Day One, keeping their advertisers honest and ensuring that only publishers with content-of-real-objective-value were allowed into the Google Display Network...
For myself, I'm almost out of it. Sold my big site to someone with hundreds of sites, all plastered with AdSense. He makes a decent living getting millions of page views per day. He also adds nothing to any of those sites as he only buys things that are running smoothly with established traffic patterns and exist well within the bounds of the Terms and Conditions. He also doesn't invest anything in updating anything. So as the ranking of a site slowly declines in the SERPs because only the timestamps on the servers change when his programmer does a download, then upload... he keeps looking around for more sites to buy and keep his stable growing. So the mediocrity spreads and spreads and spreads still further...
|Re: Google announces 20% profits drop - many webmasters complaining about AdWords||whiskers||10/21/12 6:10 AM|
Here here, very well said