|SEO is a Cancer||D1974||5/9/13 7:23 AM|
I don't have an SEO blog, or even a platform to create a discussion on this topic, so I thought this was as good a place as any to see what others think about the subject of SEO. To be honest I'm disgusted by the mainstream SEO community. What most people consider SEO should really be called SEM (search engine marketing) or SEG (search engine gaming).
Let's be honest. Does "link building", "article marketing", "guest blogging", "social networking", "natural linking", "content marketing", and the like really have anything at all to do with optimizing a website to ensure it's easily indexable, crawled, or readable by search engine spiders? Does it have anything at all to do with making sure the website's search engine listings match the content, and that content is easily readable and digestible by the users who visit that website?
Search engine optimization starts with website optimization. Making sure a website is fast, readable, user friendly, and accessible. It ends with optimizing the elements that will be displayed in search results (title and meta content tags) in a way that makes sense to the end user. Anything else is gaming, and I think Google itself is guilty to a degree of drinking the "SEO" Kool-aid. Matt Cutts SEO Videos for example. And why is he giving advice to people on how to effectively game Google? Structure your pages like this, not that. Structure your links like this, not that, get links from here, not there, and so on. It's one thing to say Google has updated it's algorithm to look for natural links, and quite another to say "this is what a natural link, or link profile looks like". I think SEO as we know it today is a cancer that's destroying a lot of great resources on the Internet. Does anyone remember when E-zines weren't used for article marketing? I do! Just one more example of how the search engine gaming community has ruined the Internet. I'm sure some old schoolers can think of others.
There's no such thing as "white hat", or "black hat" SEO, because if your SEO isn't focused on optimizing a website's technical attributes, and functionality first then you are not optimizing for search engine spiders, you are gaming the search engine results. There are literally millions of so called "SEO blogs" out there all rehashing the same garble like sheep. Not because they care about SEO and the state of their own websites, but because they're trying to game the search engines for traffic and money.
Most of these (emphases on "most") "SEO bloggers" couldn't even build their own website from scratch if their life depended on it, let alone understand the inner workings. They rely on point and click installations of content management systems like Wordpress and Drupal in addition to point and click plugins to add functionality to their websites. How are you going to be an expert on SEO if you can't even build a website from pure code that you wrote yourself?!
Why not call things what they truly are? Some might think I'm splitting hairs here, and if a phrase holds no particular meaning I suppose you're right.
|Re: SEO is a Cancer||Lysis||5/9/13 7:43 AM|
|Re: SEO is a Cancer||Ashley||5/9/13 10:31 AM|
rant warranted. :)
I think you'll find a lot of us that tinker in here are here because we're tired of the crap that's circulating as "seo" out there.
|Re: SEO is a Cancer||StevieD_Web||5/9/13 11:14 AM|
D1974, you made a lot of friends here with your "rant".
Hang out on the forum and give us a hand any time you want.
|Re: SEO is a Cancer||I.con||5/9/13 1:44 PM|
Testify, brother, testify!
I'm an in-house SEO. All I do for SEO is site structure, crawlability, user interaction, getting those picky little elements right...onsite is all that interests me. I run a keyword report once a month or after a large change to the site...and that is the only time I bother thinking about the SERPs.
A few free memberships and my e-mail being associated with the site is all I needed to be overwhelmed by the 'SEOs'. They come in fast and they are almost always in two catagories: One is a flood of Indian men named John or Keith telling me that he can submit the site to search engines and directories for me and will even throw in some free 'advanced penquin-proof link building' if I pick up their premium package. The other is the SEO services and programs...they are worse than Keith and John. Keith and John are easily ignored and tend to leave my boss alone...the 'professional' or 'enterprise' or any other bullshit service tends to get their e-mails read by my boss...and then I have to spend time explaining to him why these are b.s. and should be shunned -they will waste money at the least and hurt the company at the worst!
Hell, calling myself an SEO is something I try to never do -the name is tainted by the jerks who gamed the system for long enough to see all their clients tank. I try to make the site the best that it can be for our customers...and I manage an AdWords account that leaves me in charge of way too much money per month. So basically I am an in-house AdWords manager who occasionaly is forced to dip a toe or two into the shark infested water that is the SEO hall of frauds.
|Re: SEO is a Cancer||D1974||5/9/13 2:15 PM|
Guess that turned out to be more of a rant than I intended, and to be honest I'm not sure what it's going to accomplish. Just needed to vent I suppose, and hope maybe a few eyes will see this and reconsider what search engine optimization really is. I'll step off my soapbox now :) I'm glad I'm not the only one......
|Re: SEO is a Cancer||Lysis||5/11/13 6:42 AM|
lol speaking of fraud emails, I just got an email from "John Christian" in India. LMAO Jesus these people are dumb.
|Re: SEO is a Cancer||D1974||5/11/13 8:46 AM|
"John Christian" in India
LOL, I've had those before too. Frank Smith, Ted Burns, Ron Johnson...... India=Spam capital of the universe
|Re: SEO is a Cancer||StevieD_Web||5/11/13 8:53 AM|
the better ones are the telewhores (telemarking whores) who can't pronounce common words but swear like a sailor that they really are working in the USA.
|Re: SEO is a Cancer||Lysis||5/11/13 8:55 AM|
They've hit the IT recruiting market too and they are as annoying in that market as the SEO market. They don't stop calling and don't know how close jobs are to your city of residence. It's annoying, because I get calls for jobs in WI and random states after I've told them time and time again that I do not want to relocate.
Sometimes, I can barely understand them when they leave a message. lol
|Re: SEO is a Cancer||Partha Sarathi Dutta||5/11/13 9:27 PM|
D1974.. thanks! SEO, nowadays no more restricted to link building through blogging, guest posting, article submissions etc. etc. What i believe, SEO has to come into the picture at the time of domain registration and prolonged the role up to customer acquisition. Its like you are taking care of your own baby and protecting him/her from the cruelty of the real world (rather say rat race for become #1) until he/she able to stand up on their own feet.
There is no harm in taking help of technology and kindly note those WP plugins were invented by none other than human. So to judge ones ability does not always requires hand-made website. Most of the time, a WP interface is well enough.
Its like a tom and jerry show. Everybody wants to become rich, earn money on internet and "instantly". No waiting! Now without taking the wrong way (art of spamming), how could one build his online reputation over the night!
This is my personal thought, may or may not be very expressive, however would like to here your thoughts.
On another note, please think twice before posting comments like India=...; posting such comments needs hardly few seconds but try to realize the real reason behind the shade.
Thanks once again for such good topic! :)
|Re: SEO is a Cancer||Chris Hunt||5/13/13 2:30 AM|
Actually, I suspect a lot of SEOs are virgos
|Re: SEO is a Cancer||D1974||5/13/13 10:46 AM|
Partha, I'm "old school", so I'm in the camp of SEO and marketing are two completely different things. That being said, if you can't build a website from scratch, you can't do effective SEO. Bottom line. There's no way around it. Do you know how many people come here each month who have SEO issues due to a plugin they installed on Wordpress? A ton! I wonder how many of those are "SEO blogs". Would love to see a list for kicks and giggles.
|Re: SEO is a Cancer||Lysis||5/13/13 11:00 AM|
omg yes yes yes! especially this:
And if you hire some dude in India to do "SEO" and "marketing" for a country he's never even been to (like the US), then you're an idiot. Marketing is about understanding your target audience.
|Re: SEO is a Cancer||Partha Sarathi Dutta||5/13/13 11:36 AM|
D1974, thanks for sharing your thoughts.
Pretending a SEO and being an SEO are different things. I'm not going to judge the reality based on those WP blog owners. You may have experienced the ugly side however i'm recommending you to all focus only on the good ones who really deserve credits, working hard for good things.
I consider that a man's brain originally is like a little empty attic, and you have to stock it with such furniture as you choose. A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things, so that he has a difficulty in laying his hands on it. Now the skillful workman is very careful indeed as to what he takes into his brain-attic. He will have nothing but the tools which may help him in doing his work, but of these he has a large assortment, and all in the most perfect order. It is a mistake to think that little room has elastic walls and can distend to any extent. Depend uon it - there comes a time when for every addition of knowledge you forget something that you knew before. It is of the highest importance, therefore, not to have useless facts elbowing out the useful ones.'
Sherlock Holmes Quote
-A Study in Scarlet
Jokes apart, i do believe that you have to have enough knowledge on several things incl. website management in order to become an expert :-)
Also, i believe SEO and marketing is now walking along with each other towards same direction to acquire same goal == maximize ROI by building online reputation/sustaining branding.
Glad to hear more on this from you! : -)
|Re: SEO is a Cancer||Nayan Basu||6/4/13 3:30 AM|
Dear D1974. Congratulation on bringing up such a lovely topic for discussion.
SEO, to me, has moved far beyond the traditional definition. Today, SEO is no longer restricted to optimization alone. And there are reasons for the same.
There are millions of the websites on the Internet. And needless to say competition is tremendously high. So what does a SEO consultant do in order to rank his site in the first page of Google's search result? What does he do to make people aware of his online existence? Does he sit back and sulk? I don't see any reason to do that.
I can never refute the fact that site optimization is the most crucial aspect. On-page optimization is the key, according to me (here the site owner must ensure the design, development, content, meta tag optimization, crucial HTML tags, link optimization, image optimization, etc. are all in place). Then what? I can bet, by now most brands are aware of such techniques to build their sites. So if majority of the site owners decide to build their sites keeping all the essential points in mind there comes the issue of competition. Does that mean all the site owner who follow all the rules will rank on the top of search engine result pages? I doubt it would.
Here comes the importance of marketing that you so harshly wished away. In order to reach out to people, or prospective customers, one of the ways is Off-page optimization. This is very, very important.
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|Re: SEO is a Cancer||Lysis||6/4/13 6:11 AM|
>> LOL. You often hear folks saying "wow man you intelligent, check out your beautiful website, how on earth did you do that"
lol WordPress installation. I love when you see "website designers" here who only know how to install wordpress. haha