|Adding Lawyers to A Firm||Chris McCreery||2/18/13 10:46 AM|
Did the above, and still want to start a new thread? Please provide the following information or users may not be able to help you with your specific issue:
Link to your local Google+ page (previously known as a Place page): under development
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Business telephone (as it is in your account):
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I'm about to create a Google+ Page listing for a Law Firm and am reading that I can also create a listing for each lawyer at the firm. I'm just wondering what the best practice is for this. Once I create the main firm listing do I then create each profile using the same Google Account (email) and primary number and website as the firm? Or should each lawyer have their own Google Account, email, website(specific lawyer page).
Thanks in advance.
|Re: Adding Lawyers to A Firm||jim.jaggers||2/18/13 10:58 AM|
I would have each lawyer claim their own account using only their name and any titles that they customarily use; use a different phone number for each lawyer and the firm listing too. The listing will travel with the lawyers as they change firms.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/18/13 5:15 PM|
Is it better to have the main website of the firm listed for each lawyer or can they each have a link to a specific page on the site? Also when I search for a firm will the Google+ Local listing for that firm somehow display the lawyers that work and links to their + Local listings?
Thank you very much.
|Re: Adding Lawyers to A Firm||Linda Buquet ~||2/18/13 10:50 PM|
Chris, I'm curious why you want listings for the indiv attys? Most of us that specialize in this work to get rid of or minimize the practitioner listings because they can hurt ranking on the main practice listing and/or knock it out of the blended rankings.
Normally we don't create listings for each atty and hope they don't show up. But they usually do because Google will scrape them from directory listings.
Here's a post that explains the issue and at top of the post there is a link to another post with some possible solutions.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 5:34 AM|
Thanks Linda, I had already read your article but I was thinking this only related to duplicate listings of one firm and not the individual lawyers themselves. Right now the firm I'm trying to help has 2-3 lawyers listed from directory scraping I would assume and no main listing for the firm at all. But now I guess you're saying that it would be better to get rid of the individual lawyer listings in favour of the main firm listing?
Given Google allows this feature in their guidelines do you think this will eventually help rankings for the main listing?
|Re: Adding Lawyers to A Firm||Linda Buquet ~||2/19/13 8:21 AM|
Hi Chris, I'd read recommend reading it again in a little more detail. It relates to Atty listings not dupes for the practice
"But now I guess you're saying that it would be better to get rid of the individual lawyer listings in favour of the main firm listing?"
The MAIN POINT is Google will no longer let you get rid of the Atty listings as dupes. So if you read the 2nd article in more detail it explains how to MINIMIZE the Atty listings so they don't hurt the practice listing's ranking.
Nope, Google does not care about helping your listing rank higher, that's not their focus. Their focus is giving the best search results to the user and helping the user find the indiv atty if they want to leave a review.
But multiple listings at the same address all linking to the same home page will almost always have a negative affect on ranking and will often knock the practice listing out of blended.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 8:24 AM|
Thanks Linda, what if the individuals are linking to their specific profile page on the site instead of just the homepage? Same result for ranking?
|Re: Adding Lawyers to A Firm||Linda Buquet ~||2/19/13 8:28 AM|
Hi Chris, yes that's one of my recommendations to help minimize the ranking impact and to help eliminate duplicate confusion. Read it in detail tho.
Strongly recommend NOT claiming those atty listings. Just use edit details right on the page while NOT logged into the practice listing.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 11:30 AM|
Thanks Linda, read the 2nd article, I think I missed that one initially. I'll give that a try.
Is it possible to remove the dupes if they no longer existing in the directory that google scraped them from?
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 12:14 PM|
In which senario would it be beneficial to actually have all lawyers claim their listings and populate them with the keywords you might be targeting? The firm I'm working with is very small (5-6 lawyers).
|Re: Adding Lawyers to A Firm||Flash (RER)||2/19/13 12:32 PM|
Is it possible to remove the dupes if they no longer existing in the directory that google scraped them from?
They are not duplicates. The practices gets one listing, and then each attorney gets one listing. None of those are duplicates of each other. If there are extra listing beyond that, then they should be marked as a duplicate another listing (example, XYZ Law Corp, Attny A, Attny B, Attny C and another listing for Attny B. The latter gets marked as a duplicate).
If the lawyer retires or moves to another location/firm, then his individual listing gets marked closed. This is why removing the practice name is a smart idea, that way you don't have a listing with the firm's name in it that is marked closed.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 12:34 PM|
Wouldn't they still be duplicates of the location though since they'd have the same address as the main firm local listing?
|Re: Adding Lawyers to A Firm||Flash (RER)||2/19/13 12:40 PM|
No, Google has defined Professional listings as something different.
Also, the same address does not immediately make a duplicate. The McDonalds restaurant contained within a Walmart can have it's own listing even though it shares the address.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 12:42 PM|
So conflicting thoughts on this then from different people. Like above, Linda is saying not to claim those individual listings as they can hurt the ranking for the main firm listing. I'm so confused now.
|Re: Adding Lawyers to A Firm||SQLPerformance||2/19/13 1:17 PM|
Jim has suggested the professionals could use their home address.
Where they could be employed and be consultants maybe a best option.
Any Places entry needs to be in their own professional name, some states boards do have rules, have their own personal phone nos. They could hide the address if they want to use one office address but there are issues if they move with a Closed maps entry anyway.
I asked for guidance for professionals sometime last year. Jade recently locked a thread with this same discussion saying she was off to get guidance but no response yet.
In reality no fore thought was done before not deleting personal professional scrapes so its a blind guess at what to do.
It seems best to list at home and hide the address. Do the professionals legal registrations, which I assume are scraped by the vertical directories, get promptly updated and scraped?
Where they have got into Acxiom, Localeze, Expressupdate and the Citygrid empire we are talking months and lots of administrative effort to re-locate.
Google need to put some thought into how long old data should be relied on when scraped. All directories need to re-verify listings at least yearly I think, maybe a legal requirement needs to be put in place.
People and businesses change and move on. The internet lags reality all to often.
If it had all been designed with co-operation and some legal framework then processes should be in place so that you can promptly assert who you are, where you are and your contact details.
But no one did.
|Re: Adding Lawyers to A Firm||jim.jaggers||2/19/13 1:20 PM|
It is not conflicting advice. A professional listing is not a duplicate of the firm to which the professional belongs, but could still result in diverting rank juice from the main listing.
Flash's comment is merely that the professional listings can not be removed as duplicates. Which Linda also points out.
Linda's advice is that you should not create such listings if they don't already exist. She also agreed with you that using your home page just for the firm listing and sub-pages for the professionals could reduce the ranking juice flowing to the professional listings instead of the firm listing.
|Re: Adding Lawyers to A Firm||treebles||2/19/13 1:24 PM|
regarding your statement
Jade recently locked a thread with this same discussion saying she was off to get guidance but no response yet.
She provided feedback about that issue in this announcement last Thursday.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 1:30 PM|
This is what I had already read, as I'm newer to this field and read those guidelines recently and they included those amendments. Which leads me back to my initial question, is it best to add each lawyer as a new local listing for their given practice area with the same address as the main firm but with different telephone numbers, links to their profile page on the firm website? This a small firm with only 5-6 lawyers each with separate practice areas. Again, confused as it seems like the rest of you are as well.
|Re: Adding Lawyers to A Firm||jim.jaggers||2/19/13 1:42 PM|
Whether it is a good idea to claim an optimized the Lawyer listings is dependent on your situation and goals. In general, you will want to do what you can to minimize the appearance of the professional listings and maximize the appearance of the firm listing in local search. But your situation and goals may not by typical.
As to the best way to minimize the appearance of the professional listings, that will depend on their current state and how the professionals are represented on the internet. In general, you should claim them, each in an account owned by the lawyer, point them to their own domains or sub-pages of your domain, and only use one generic category. But your professional listings may require less or more action on your part.
|Re: Adding Lawyers to A Firm||SQLPerformance||2/19/13 1:49 PM|
Ah. Sorry. I recall seeing that. Did Jade reply to the locked thread as I may have picked it up there.
I am getting on and my index re-builds are not as efficient.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 1:50 PM|
Thanks Jim, I guess I'm just wondering in which situations or goals would you typically want these professional listings to be optimized?
|Re: Adding Lawyers to A Firm||jim.jaggers||2/19/13 1:59 PM|
Again generally speaking, you would optimize the professional listings if they were the best way to present your business to the world. For example, you have several attorneys with specific specialties that you want to highlight differently than you the specialties you are highlighing for the firm itself.
|Re: Adding Lawyers to A Firm||Linda Buquet ~||2/19/13 5:12 PM|
"Again, confused as it seems like the rest of you are as well."
I'm not and I still recommend in most cases NOT claiming and optimizing the main listing.
Why? Because I have consultants that did it and instantly the entire account was suspended.
AND because in the typical small practice, esp if it's a one specialty practice you don't want all 4 listings competing and possibly hurting the main practice ranking.
However as Jim said, the reason the advice seems unclear sometimes, is because it DOES depend on the situation. AND because there are lots of other issues to consider as well and Google local is just overly complicated.
So for example: single specialty BK practice. I'd optimize practice and minimize atty listings and don't claim them per the tips in my article. No practice name in the name,
no overlapping categories, and URL goes to the bio page.
BUT if it was a bigger multi-specialty firm it may be different due to the fact that there may be too many categories that need to be covered over and above the 5 allowed.
So then maybe the practice would be optimized for the personal injury and criminal law categories. The BK atty for the BK keywords and the Divorce Atty listing for those KWs.
But in that case you just need to be sure there are no overlapping categories between any of them. That's a big key.
|Re: Adding Lawyers to A Firm||Chris McCreery||2/19/13 7:52 PM|
Thanks Linda!! That's what I was looking for. I think the categories and overlapping is what was confusing me in terms of having professional listings for each lawyer and the main firm listing.
Thank you so much.